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Marketing Tactics

  • Walmart gets exclusive Harlequin book deal

    Walmart shoppers who read Harlequin novels and who also have a fondness for bull riders are in for a treat.

  • Industry groups urge retailers to get ready for retirement of coupon barcodes

    WASHINGTON, D.C.  — The Joint Industry Coupon Committee on Thursday urged retailers to prepare for the retirement of UPC Prefix 5 barcodes from manufacturer coupons. These symbols will no longer be used after June 30, 2015, as manufacturers shift to exclusive use of the GS1 DataBar format for coupons.   
  • Five Mobile Messaging Tips for Retailers

    By Scollay Petry, OtherLevels

    Top of mind for retailers wanting to better engage with shoppers in their brick-and-mortar locations this holiday season are in-location technologies (e.g. beacons) and the personalization tactics they make possible. According to MediaPost, about 20% of retailers already use iBeacons, while 54% plan to implement the technology by 2015. With the promise of immediacy and “in-store engagement,” others undoubtedly will jump on the beacon bandwagon soon.

  • Patriots fans outspend Seahawks fans

    San Luis Obispo – In what could be a preview of Sunday’s Super Bowl performance, Patriots fans have been outselling Seahawks fans overall in the month of January by 258%. According to data from Shopatron, although in total Patriots fans have spent more, individually their Seahawks counterparts have been more zealous, spending an average of 15% more than Patriots fans on each individual order.

  • Reebok gets 'Freaky' with new campaign

    Reebok is pushing the envelope once again with a bold new digital marketing campaign. 

    At the heart of the retailer’s digital campaign is the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human. 

  • GameStop hosts omnichannel preview for ‘Evolve’

    Grapevine, Texas - GameStop will be hosting “Monster Mondays,” a trio of exclusive weekly videos from the perspective of each monster within the video game “Evolve,” creating a platform for fans to share and discuss offensive and defensive strategies. These videos began airing on Jan. 26, and will continue on Feb. 2 and Feb. 9 in anticipation of the game’s release Feb. 10.

  • Walmart, Sears top study of most popular store sites on Facebook

    San Mateo, Calif. -- A pair of veteran retailers were among the most popular store sites on Facebook during the 2014 holiday season. Sears was the most popular U.S. department store, while Walmart.com was the most popular mass merchant store site, according to a study by Searchmetrics.

    The Searchmetrics study analyzed the number of weekly Facebook likes, comments and shares for pages from the websites of nine top US department stores and three mass merchant stores during November and December 2014.

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