Walgreens named Best Integrated Mobile Experience in Webby Awards

Deerfield, Ill. -- Walgreens has been named the Best Integrated Mobile Experience for its Paperless Coupons program in the 18th Annual Webby Awards, which are presented by the International Academy of Digital Arts and Sciences (IADAS).



“Our customers live in a digital world and providing them with relevant rewards and savings such as Paperless Coupons is an example of how we make the shopping experience even more convenient,” said Rich Lesperance, Walgreens senior director of Personalization and CRM. “We are always looking for ways to provide a top-notch customer experience, whether that’s through a mobile device, online or in-store.”



Walgreens Paperless Coupons allow consumers to easily clip digital coupons to the drugstore chain’s Balance Rewards card.



"Walgreens Paperless Coupons offering has set the standard for innovation and creativity on the Internet," said David-Michel Davies, executive director of The Webby Awards. "This award is a testament to the skill, ingenuity, and vision of its creators."