Marketing Tactics

Austin, Texas – Retailers should love the latest predictions for consumer spending on the upcoming Valentine’s Day holiday. According to a recent survey of about 1,000 U.S. adults by digital offers destination RetailMeNot, those surveyed who are in relationships are planning to spend an average of $148 on their significant other, up 30% from $114 in 2014.

The phrase “two great tastes that taste great together,” is synonymous with the Reeses brand, but a new line of chocolates shaped like feet gives new meaning to that expression.   A company called Toe-Rific Chocolates & Candy has introduced Valentoes, individually wrapped chocolate feet for those looking for a gifting alternative to flowers, jewelry and more conventional box chocolates.  

Selling toilet paper is a tricky proposition, but a clever campaign from Procter & Gamble looks to drive sales by leveraging the popularity of firefighters to engage with consumers via social media.

The Charmin Relief Project encourages consumers to nominate their local firehouses online or via social media for the chance to receive a year’s supply of toilet paper. Since firehouses serve as a home-away-from-home for many firefighters, Charmin wants to make sure these heroes are fully stocked with one of the most basic comforts of home: toilet paper.

Reston, Va. – Despite the popular image of “showrooming” mobile shoppers using their devices to find better prices on in-store items, 85% of consumers actively shop with a mobile device from home, even if other devices are available. In addition, the “Mobile Spend in 2015” study from Contact Solutions shows that 26% of consumers do in fact showroom, while 27% will make mobile purchases from a store they are shopping in.

Other findings include:

Wegmans is looking to bolster its reputation as one of the nation’s best food retailers with a promotion that will see the retail sell massive quantities of shrimp.

In an effort to boost its appeal to Latina fashionistas, Macy’s has launched a new collection designed by an international Hispanic superstar.

The retailer’s new, exclusive Thalia Sodi collection includes apparel, shoes and jewelry and is available at 300 Macy's stores nationwide and on macys.com.

Mississauga, Canada - Staples Advantage Canada, the business-to-business division of Staples, is running its third annual "Messiest Office Contest," with a chance to win an office makeover. Participants can submit pictures of their organizationally challenged work environments through the Staples Advantage Canada website or Staples Advantage Canada Facebook page.  

New York -- Forever 21 will open a five-level store on Fifth Avenue in Manhattan, taking over the space that formerly housed an H&M.  

The new Forever 21, which is located on Fifth between 51st and 52nd Streets, is scheduled to open on Feb. 7.