Marketing Tactics

Irvine, Calif. – PriceSpider has expanded availability of its Where-to-Buy (WTB) services. Previously available in the consumer electronics space, the PriceSpider WTB service is now also available and in use in the home appliance, toy, automotive parts, sporting goods and consumer packaged goods markets.

Mountain View, Calif. - Airtight Networks, which provides in-store WiFi analytics such as how long customers stay and shop, how often they come in and marketing campaign effectiveness, is partnering with Frontera Consulting to package social media and retail intelligence capabilities with the Airtight platform. The new solution offers WiFi-based brand lifecycle management.

As part of a competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is more popular with fans, Post Foods announced two professional American soccer players to grace its cereal boxes. Omar Gonzalez of the Los Angeles Galaxy will join WWE star John Cena on Team Fruity, while Olympic gold medalist and forward of the Portland Thorns, Alex Morgan, will join basketball star Kyrie Irving on Team Cocoa.

Foot Locker Foundation, the charitable arm of Foot Locker, announced the 20 recipients of the Foot Locker Scholar Athletes Program. Each student will receive $20,000 in college scholarships, totaling $400,000.

The scholarship program, funded by the Foot Locker Foundation and administered by DoSomething.org, honors students who demonstrate academic excellence and exemplify strong leadership skills in sports and within their communities. To date, the program has awarded $1.2 million to help deserving high school student athletes pay for school.

The Container Store’s net income soared by about 800% year-over-year during the fourth quarter of fiscal 2013, to $18.34 million from $2.09 million. A substantial drop in effective tax rate, as well as lower net interest expense, helped drive the impressive growth in net income.

Net sales slipped from $217.02 million to $216.82 million, while same-store sales climbed 1.4%. The company cited severe weather as reducing sales.

Tic Tac mints has launched limited edition Summer Ice Pop Tic Tac mints. The combination of blue berry-flavored pills, red cherry-flavored pills and white lime-flavored pills aims to offer consumers a nostalgic reminder of summertime, the company said.

Jacksonville, Fla. -- Stein Mart’s board of directors has appointed D. Hunt Hawkins and Brian R. Morrow to share the newly created office of the president. Both men will continue to report to CEO Jay Stein.

Atlanta - Flip Flop Shops has signed a master franchise agreement with Happy Toes Caribbean that calls for the establishment and development of at least 20 new shops throughout the islands, the first of which will open in Aruba in late 2014. The master franchise rights agreement also covers the management of three established stores in St. Thomas, St. Maarten and Curacao.

Whole Foods Market made a $46,784 donation to Solid Ground, a Seattle-based organization with a mission to build a community to end poverty. Throughout 2013, shoppers who visited any of the six Seattle-area Whole Foods Market stores had an opportunity to participate in the Bag Hunger program, with a cash donation to Solid Ground at the checkout registers.

The Estée Lauder Companies have named Christopher C. Giglio as VP, corporate global communications. He will report to Alexandra C. Trower, EVP, global communications.