Consumer Analytics

Pittsburgh – Retailers wondering which smartphone operating systems they should support with their mobile and omnichannel programs can reach more than half of all users with a single OS.

In the second quarter of 2015, 52% of all smartphone shoppers used iOS 8, according to the Branding Brand Mobile Commerce Index. iOS 8 also generated 56% of all smartphone revenue in second quarter 2015.

Brentwood, Tenn. - Tractor Supply Co. is extending its private label credit card relationship with Citi Retail Services. The multi-year extension builds on an existing 15-year partnership with Citi.

San Jose, Calif. – An analysis of June sales by store analytics provider RetailNext served up mixed results.

Although overall sales suffered a year-over-year decline in June 2015, retailers can take solace in the fact the consumers who were shopping spent more money. According to RetailNext’s Retail Performance Pulse report, June experienced a 3.3% year-over-year increase in sales per shopper, one of the strongest performances in any month of 2015 so far.
 

Seattle – Retailers of oversized items like barbecue grills and large-screen TVs may want to consider offering same-day delivery services.

According to a survey of 615 U.S. adults by same-day delivery provider Fleetzen, 25% of respondents said a same-day delivery option would increase their likelihood of a purchase of an oversize item, while another 39% indicated it would give a significant boost to their chances of purchasing an oversized item.
 

When it comes to payments, times are changing. Fast. Retailers find themselves in an uncertain world: after a few rough years of data breaches, theft, and fraud, retailers are already feeling pretty beat up. But despite a resulting emphasis on data security and privacy, retailers find they have no room to pause while they secure their enterprises as tightly as they would like. Consumers are moving fast, and retailers must keep up.

Minneapolis -- Target Corp. is putting a spotlight on how the “Internet of Things“(IoT) will transform consumers’ homes and lives.

The company has opened an experimental space that provides an upfront and personal look at how the IoT can connects everyday items like thermostats and door locks. The move follows the opening of Sears’s “Connected Solutions” flagship in San Bruno, California.

Advertisements and valuable content can bring your audience to your website, but what is driving them to your store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

Some techniques — like direct mail and business cards — are old-fashioned ways of driving your offline sales, but modern strategies are offering more advanced techniques for connecting with your consumers digitally. Keep up with your audience and build on-site relationships with these four tips.

The menswear market is hot. Men’s apparel sales in the United States rose 2% in 2014 to $61.3 billion, up from $60.8 billion in 2013.

And Men’s Wearhouse — one of North America’s largest menswear specialty retailers with 1,758 stores — has been taking note.