Consumer Analytics

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

The companies believe their strategic partnership can help brands and retailers create more authentic and compelling e-commerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.

Vera Bradley will be deploying consumer behavior insights and location-based analytics provider ShopperTrak's Perimeter Analytics tool at each of its new U.S. stores this year, with plans to roll out the service across all corporate stores in the coming year.

Twitter is giving over every message ever tweeted to the data scientists at the Massachusetts Institute of Technology’s famed Media Lab. The social media giant is also giving $10 million (throughout a five-year period) to fund the new Laboratory for Social Machines (LSM), which will be based at the Media Lab.

The new initiative aims to build new tools that will analyze and enable communication on social platforms. Twitter will provide full access to its real-time, public stream of tweets, as well as the archive of every tweet dating back to the first.  

Lewisville, Texas - Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal. According to the new Parago shopper study "Ring Up More Holiday Sales," 81% of consumers would drive five to 10 minutes out of their way for a $10 rebate on a $50 item.

San Francisco - Only one-in-nine marketers use advanced cross-channel attribution methods, and among those using attribution, 28% still use single click methods. According to a new survey of 106 advertisers, agencies, and analytics professionals in the U.S. and Europe performed by Forrester Consulting for predictive marketing software provider Kenshoo, advanced marketers use sophisticated multi-touch attribution models to inform a broad array of strategic and tactical decisions in more detail and with more speed.

Los Angeles - Mobile shopping app provider Ibotta Inc. has partnered with Roximity, a provider of location-based mobile technology to deliver iBeacon-based mobile messages to shoppers within store aisles across the U.S. Roximity will enhance Ibotta’s ability to engage millions of shoppers, by providing detailed and relevant information about leading consumer products and rebates available to them in stores, while they shop.

GameStop’s business unit, the GameStop Technology Institute (GTI), has partnered with AT&T to develop technical capabilities that enable customers to interact seamlessly via their electronic devices with digital product promotional materials located on store shelves and within identified product communication zones.

GameStop’s business unit, the GameStop Technology Institute (GTI), has partnered with AT&T to develop technical capabilities that enable customers to interact seamlessly via their electronic devices with digital product promotional materials located on store shelves and within identified product communication zones.

Chicago – Retail is the top industry targeted for data breaches. According to the 2014 Global Security Report from cybersecurity provider Trustwave, retail made up 35% of attacks Trustwave investigated in 2013.

Food and beverage ranked second at 18% and hospitality ranked third at 11%. In addition, POS breaches accounted for 33% of Trustwave’s 2013 investigations, while e-commerce made up 54% of assets targeted and data centers comprised 10% of assets targeted. The median number of days from initial intrusion to detection was 87 days.

Louisville – Convenience chain Thorntons Inc. has implemented the Paytronix Loyalty Platform to support its new Refreshing Rewards customer loyalty program across 174 locations. Leveraging the Paytronix loyalty engine enabled the c-store chain to quickly test a variety of elements in a secure, market-focused pilot program and then rapidly roll out the program to all its stores.