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Consumer Analytics

  • Study: Retailers should follow ‘five-day rule’ with deliveries

    San Luis Obispo, Calif. – Retailers who want to keep their customers happy and ensure positive word-of-mouth need to follow the “five-day rule” when fulfilling deliveries.

    According to a new study of 13,000 consumers from cloud-based distributed order management solution provider Shopatron, 87% of orders delivered by a retailer or brand in five days or less resulted in the customer becoming a “promoter.”

  • New website offers big discounts for product reviews

    Athens, Ga. -- Say hello to Snagshout, a new website that offers shoppers a discount in exchange for a review.

    The site, which launched on Wednesday, offers deep discounts on a wide range of retail products for purchase, use and review. It connects shoppers looking for deals with merchants looking to gain traction with new items on Amazon.  

  • Haggen focused on omnichannel personalized marketing

    West Coast regional grocer Haggen Food and Pharmacy has a new omnichannel partner to help drive growth.

    The retailer has selected Unata to help implement customer loyalty and other initiatives to allow for more personalized marketing across Haggen’s channels including online, mobile and in-store.

  • Tech Guest Viewpoint: Five Ways EMV will Help Smaller Retailers

    Today, nearly half of the world’s payment cards are EMV-enabled, meaning that the cards are embedded with special computer chips that help reduce counterfeit card fraud. The cards also protect retailers and consumers against losses caused by this fraud. The prevalence of EMV cards will only continue to increase with the upcoming liability shift in the U.S. in October, when merchants that are not EMV-compliant will be held liable for financial losses incurred from counterfeit card fraud.

  • Born to run? Visit this store in India

    Bengalaru, India – Bruce Springsteen fans will be delighted by the new store Nike Inc. is opening in Bengalaru, India. Aimed at customers who are “born to run,” the 7,355-sq.-ft., three-level store, Nike’s largest in India, places a special emphasis on the sport of running.

  • Millennial moms drawn by beacons

    Los Angeles – It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms. To reach millennial moms, new data released by beacon proximity platform inMarket suggests retailers should use beacon and proximity-based engagement platforms.

  • Batteries Plus Bulbs sees the omnichannel light

    Hartland, Wis. – Battery, lightbulb and smartphone/tablet repair franchise Batteries Plus Bulbs is expanding its omnichannel experience — and that includes its physical store portfolio.

    The company has launched a new e-commerce site, with a new and improved infrastructure, that ties its online presence more tightly to its nationwide network of more than 650 stores. And as part of its omnichannel growth strategy, Batteries Plus Bulbs plans to open 50 new locations across the country in 2015.

  • Sports Authority kicks off summer with football clinic

    The Sports Authority attracted more than 2,000 attendees to its free annual football clinic in Denver and helped educate parents and kids on player safety.

    The event at Sports Authority Field at Mile High included on-field football training and a vendor expo. The football clinic, which had more than 670 participants between the ages of 6 and 14, allowed players to navigate through drill stations dedicated to specific skills such as passing, catching, running, defense, agility training, Heads Up Tackling and more.

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