Consumer Analytics

New York – Dan Berthiaume, senior editor of Chain Store Age, recently participated in a one-hour panel discussion, “Today’s Retail CMO – A New Outlook,” sponsored by SAP as part of its “Coffee Break with Game-Changers” Internet radio series. The discussion, broadcast live on the VoiceAmerica Internet media service, focused on how advances in cloud and digital technology are transforming the role of the chief marketing officer in retail.

The "buy" buttons that Google first announced earlier this year are officially coming to search pages very soon.

Google officials made the announcement at an event in New York City on Wednesday and also online. 

The buttons will allow shoppers to purchase items directly from ads in Google search results using the payment information linked to their Google account.

Product reviews, social media posts and videos are having more of an impact on shoppers than ever before, according to a new survey from Bazaarvoice.

The Bazaarvoice Conversation Index Volume 9 examines how consumers' online and offline shopping behavior is influenced by consumer-generated content (CGC) such as ratings and reviews, questions and answers, photos, videos, and social posts.

Checkpoint Systems Inc. has created a new tool for retailers looking to decrease shrink and increase conversion rates.

Lewisville, Texas – Connected consumers are increasingly using a wide variety of channels on their path to purchase. According to new research from Blackhawk Engagement Solutions, the smartphone is the most prevalent Internet device, with 71% of shoppers using one daily.

Smartphone use is followed by laptop, 66%; desktop computer, 50%; and tablet, 43%.

Chicago -- Specialty retailer Lids has selected ShopperTrak to measure in-store traffic and provide customer behavior insights for Lids and Locker Room by Lids stores.

Dallas – The Elephant Bar casual dining chain is herding loyalty members as they approach local stores.

The 29-unit retailer has deployed the Paytronix Geofencing solution to send messages designed to compel visits from members of its rewards program when they are within a set proximity to a restaurant.
In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.

Shoes.com is laucnhing new efforts to make the shopping experience more convenient and accessible for customers on the go.

The company has launched a refreshed, mobile responsive OnlineShoes.com website and iOS app, designed to keep up with customer demand and enhance the mobile shopping experience for customers. The company will also release a mobile app for the Android platform that will debut later this summer.