Consumer Analytics

PayItSimple, a new service that lets consumers charge any purchase on their existing credit cards and pay it back in monthly, interest free installments, has launched in the United States.

PayItSimple supports an omnichannel shopping experience and is available for e-commerce, brick-and-mortar, mobile and all other payment platforms.

New York -- Shopzilla has changed its name to Connexity to highlight its recent transformation from comparison shopping to technology driven marketing solutions.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

By Gary Lee, InReality

King of Prussia, Pa. – Online retailers are prioritizing immediate investments in customer-facing tactics such as price, marketing and customer service over strategic infrastructure for the 2014 holiday season. According to the 2014 Holiday Retail Audit, a U.S. survey of more than 1,000 ecommerce and marketing professionals from retailers with revenues of $5 million to $250 million conducted by EBay Enterprise, retailers identified a renewed focus in marketing efforts.

New York -- Nearly three-quarters (74%) of U.S. households plan to spend money on Halloween-related items, according to the International Council of Shopping Centers (ICSC) Halloween Consumer Spending Survey. The total for Halloween-related spending is expected to be approximately $11.3 billion in 2014.

McLean, Va. - Digital identity solution provider ID.me has unveiled its new retail rewards marketplace, which helps retailers hyper-target influencers and consumer segments with exclusive offers that are protected from fraud. The new product extends ID.me’s coverage from niche affinity groups like the military and students to all consumers.

New York -- Chain Store Age will host a webcast on how retailers can enhance their business intelligence reporting and take it to practical — and actionable — insights. Hear from the world's largest omnichannel retailer of martial arts equipment, Century Martial Arts, how it is leveraging BI to better monitor and engage with customers.

As part of its recent Fall Expo Event, Plug and Play, a Silicon Valley-based global investor and technology accelerator that specializes in growing tech startups, held a startup pitch competition with 19 companies that are part of its Brand and Retail Accelerator program.

Shopzilla wanted to highlight its recent transformation from comparison shopping to technology driven marketing solutions. To that end, it has changed its name to Connexity.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

Dallas-based apparel company Haggar Clothing has appointed Eve Richey as chief digital officer, reporting to CEO Michael Stitt.

Richey will be responsible for creating a seamless approach to the consumer experience across a variety of shopping channels, including the design, development and implementation of digital-commerce solutions that ensure customer and retailer demands and expectations are exceeded.