Ibotta, Roximity collaborate on targeted iBeacon messages

Los Angeles - Mobile shopping app provider Ibotta Inc. has partnered with Roximity, a provider of location-based mobile technology to deliver iBeacon-based mobile messages to shoppers within store aisles across the U.S. Roximity will enhance Ibotta’s ability to engage millions of shoppers, by providing detailed and relevant information about leading consumer products and rebates available to them in stores, while they shop.



Retailers and CPG brands will now have access to Roximity’s data and analytics, including in-store traffic patterns, consumer engagement, dwell time, and more. In addition, participating brands and retailers will also have access to Ibotta’s demographic information, engagement data, and consumer purchase data enabling them to better understand their customer base and offer merchandise that is fully relevant to the consumer.