Consumer Analytics

New research from global marketer Epsilon sheds fresh insight on how to influence shoppers on an increasingly convoluted path to purchase.

The firm surveyed 2,800 consumers for its “The Digital Shopping Tool Impact Study 2015” which examined how people are shopping, what’s guiding their purchasing decisions and what tools they are using before, during and after purchase. The research revealed a noticeable shift towards mobile and social digital tools that is changing the very nature of the shopping process.

The Sports Authority attracted more than 2,000 attendees to its free annual football clinic in Denver and helped educate parents and kids on player safety.

The event at Sports Authority Field at Mile High included on-field football training and a vendor expo. The football clinic, which had more than 670 participants between the ages of 6 and 14, allowed players to navigate through drill stations dedicated to specific skills such as passing, catching, running, defense, agility training, Heads Up Tackling and more.

U.S. grocery shopping habits appear to be changing as consumers increasingly seek out the convenience of online ordering when it comes to food, according to a new study.

It is no secret that the retail landscape has – and is – rapidly evolving, in large part due to the explosive growth of mobile. While it is certainly common now for retailers to have an online presence, that doesn’t necessarily mean they’re all catering to the complex needs of today’s shoppers.

The explosive growth of device connectivity, wireless technology, cloud computing and advanced analytics has driven the Internet of Things (IoT) from vision to reality. Devices with embedded sensors are enabling advanced, automated communications for retail businesses and customers. These connected devices are driving deeper engagement, providing new experiences and opportunities, creating new revenue opportunities and enabling better business insight.

Pinterest is rolling out its “Buyable Pins” feature, which allow consumers to purchase items directly from Pinterest visual displays, to users of its iPhone and iPad apps. This gives retailers a new avenue to engage digital consumers, while e-commerce platforms like Amazon, eBay, Google and even Wal-Mart Marketplace have a new competitor.

A recently launched gifting Web site with a familiar sounding name promises to make it better to receive than give a gift.

The recently launched Web site GiftStarter – not Kickstarter – claims to be reinventing the gifting business so that family members, friends and co-workers are able to co-mingle individual budgets to offer recipients a more substantial gift.

Ann Arbor, Mich. - Customers are less satisfied with fast food as their discretionary income improves and preferences shift in favor of quality over price.

According to new data from the American Customer Satisfaction Index (ACSI), two new entrants to ACSI debut at the top of limited-service (fast food) restaurants: Chick-fil-A and Chipotle Mexican Grill.