Consumer Analytics

Washington, D.C. – Total Halloween spending will reach $7.4 billion. According to the National Retail Federation (NRF) Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics, the average person will spend $77.52 this Halloween, compared to $75.03 the prior year.

London - Shopitize, a U.K.-based provider of mobile, interactive shopping intelligence, is using Tableau's visual analytics to provide actionable insight into consumers' brand-specific shopping baskets. Shopitize is providing brand partners with access to real-time retail intelligence.

New York -- Total holiday sales are expected to rise 4% to 4.5% over last season, totaling between $981 and $986 billion, according to Deloitte’s annual retail holiday sales forecast. The growth represents a moderate improvement over last year’s 2.8% gain.

Additionally, Deloitte forecasts a 13.5% to 14% increase in non-store sales in the online and mail order channels during the 2014 holiday season.  

In anticipation of the holiday shopping season, Amazon has introduced #AmazonWishList, which allows customers to add items to their Amazon Wish List without leaving Twitter.

Customers who find Tweets with an Amazon.com product links will be able to add those products to their Amazon Wish List by replying on Twitter with #AmazonWishList.

Walmart already offers a prepaid debit card, credit card, check cashing and money transfers, but it’s expanding its financial services to include an exclusive checking account called GoBank, with Green Dot Corp., a prepaid-cards specialist.

The checking account is linked to MasterCard debit cards. GoBank, which will be available nationwide by the end of October, doesn’t charge overdraft fees or minimum balance fees and waives the monthly membership cost of $8.95 with qualifying direct deposits of $500 a month.

According to Deloitte’s annual retail holiday sales forecast, steadily improving economic fundamentals should moderately boost holiday sales in stores and online this year.

Stamford, Conn. -- Half of Americans (49%) plan to shop online earlier for gifts this holiday season, with the main reason being to ensure they receive their packages on time (63%), according to a survey by Pitney Bowes.

Boston – UsTrendy, a fashion e-commerce site with 20,000 designers from more than 100 countries posting their items for sale and receiving funding along with promotion for their clothing lines, is launching several new customer experience features in fourth quarter 2014.

These include:

Purchasers can customize clothing to fit by entering their measurements. They can also adjust the style of a garment, according to the designer’s choices.

San Jose, Calif. – Neighbrhds, a product of mobile marketing provider Urban Living Marketing, has recently released more than 50 apps, each focused on providing the user with local information tailored specifically to their neighborhood. Each app, named after its corresponding neighborhood, aims to provide residents and visitors with instant access to community events, local businesses and more.

By Francesca Nicasio, Retail Expert, Vend

Implementing rewards programs is a common best practice in retail for a host of reasons. These programs can increase sales, encourage repeat purchases, and can provide a wealth of data and insights into the shopping behaviors of customers.