Survey: Consumers will drive to save; like rebates

Lewisville, Texas - Consumers are still sensitive to price, so they're willing to drive at least five-to-10 minutes out of their way to get a better deal. According to the new Parago shopper study "Ring Up More Holiday Sales," 81% of consumers would drive five to 10 minutes out of their way for a $10 rebate on a $50 item.



In addition, 80% of shoppers would like to use their smartphone to submit rebates, and 83% of 1,400 U.S. adult consumers surveyed said they found rebates attractive for both online and in-store purchases. More than seven in 10 (72%) consumers find rebates easy to use



"With the holidays fast approaching, retailers are looking for new ways to increase foot traffic and account for the shift to online retail. They know customers have high expectations for deals when they come in store, but what they may not know is that customers will drive a bit further to find those deals," said Rodney Mason, CMO of Parago, a global incentives and engagement company. "With rebates, retailers can offer these deal-hungry customers the very lowest price, but also protect margins, unlike across-the-board discounting or online price matching."