Vera Bradley taps ShopperTrak to measure U.S. in-store analytics

Vera Bradley will be deploying consumer behavior insights and location-based analytics provider ShopperTrak's Perimeter Analytics tool at each of its new U.S. stores this year, with plans to roll out the service across all corporate stores in the coming year.



"Finding a vendor who could provide data and insights with integrity was key," said Sara Lauer, director of multichannel sales operations at Vera Bradley. "With ShopperTrak, we're able to better understand how to serve our customers and provide them with the absolute best in-store experience possible. This must all be done while staying true to our brand — everything we do is to better serve her and be a girl's best friend."



Vera Bradley plans to use ShopperTrak Perimeter Analytics to predict ts labor model, understand peak times for stores and create a reliable, global platform for consistent data reporting.



"Not only will ShopperTrak's services allow us to provide top-notch service to our customers, but we'll gain insights to improve our effectiveness," added Karen Peters, EVP of retail and wholesale sales.



"We're excited to be the key provider of consumer behavior insights for such a high profile, well-respected retailer as Vera Bradley," said Russell Evans, VP of global marketing at ShopperTrak. "Our agreement with Vera Bradley is another excellent example of ShopperTrak's continued commitment to deliver sophisticated location-based analytics to help customers increase traffic, conversion and average transaction size."