Thorntons boosts loyalty program with Paytronix
Louisville – Convenience chain Thorntons Inc. has implemented the Paytronix Loyalty Platform to support its new Refreshing Rewards customer loyalty program across 174 locations. Leveraging the Paytronix loyalty engine enabled the c-store chain to quickly test a variety of elements in a secure, market-focused pilot program and then rapidly roll out the program to all its stores.
A relationship-driven consumer loyalty program, Thorntons Refreshing Rewards features three distinct levels: Welcome, Premium, and VIP. Built with the Paytronix Rules and Wallets engine as its foundation, the program leverages the technology to identify customers with high potential value and nurture them to become their best customers. The technology enables Thorntons to deliver varying levels of rewards based on guest visit, spending, and purchase behavior.
Following a successful 22-store pilot program in Lexington and Nashville, Thorntons Refreshing Rewards rolled out across all of its stores between July and September. With an initial goal of more than three quarters of a million members by the end of the year, Thorntons Refreshing Rewards is already demonstrating an impact by generating additional revenue per store each week. With Paytronix, Thorntons was able to achieve rapid deployment, one-to-one loyalty marketing, improved CPG collaboration, and real-time behavior-triggered messaging.
“Thorntons has a long, unwavering commitment to its customers,” said Tony Harris, president, Thorntons, Inc. “With the technology Paytronix provides, we expect that our new loyalty program will help us gain a deeper understanding of our customers’ needs. That insight will enable us to deliver unique customer experiences. Refreshing Rewards enables us to track guest behavior and interactions with various product categories and then use that data to collaborate with our CPG vendors to the individual buyer level. Through several channels, we’ll be able to actively thank our customers for choosing Thorntons.”