Marketing Tactics

Palo Alto, Calif. – SAP is opening HanaHaus, a new cafe and community workspace that aims to foster a culture of technology innovation, on March 19. Located in Palo Alto, California, HanaHaus seeks to become a central hub of activity that supports new thinking and entrepreneurial energy.

Business innovation and technology leader Efficient Collaborative Retail Marketing (ECRM) hosted a category review for Bi-Lo Holdings at ECRM’s Snack & Dry Grocery event in February.

Bi-Lo, which operates approximately 800 stores under the Bi-Lo, Harveys, and Winn-Dixie supermarket banners, met with more than 70 suppliers over three days, including potential participants in its Supplier Diversity Program.

Burlington, N.J. – Burlington Stores Inc. beat Wall Street expectations for earnings and sales in a strong fourth quarter of fiscal 2014. Reductions in store payroll and advertising helped drive a net income increase of 49% to $94.86 million, from $63.58 million.

Burlington Stores plans to open 25 net new stores in fiscal 2015.

Total revenue grew 10% to $1.5 billion from $1.34 billion. Same-store sales rose 6.7%

Columbus, Ohio - Nationwide Realty Investors has announced that Nashville, Tennessee-based Dick’s Last Resort will open its first Ohio location in the Arena District in summer 2015. Dick’s Last Resort will occupy 7,300-sq.-ft. in the first floor of a building adjacent to Nationwide Arena and will include an outdoor patio with seating for more than 130 people

JCPenney has lost its chief marketing officer at a time when the company has been trying to rebuild its brand image.

PetSmart is hoping to lure more Martha Stewart fans to its stores with a new line of natural, Made-in-the-USA pet products.

The retailer already sells Martha Stewart pet products, but it is now launching the Martha Stewart Pets Treat Shop, a line of oven-baked natural dog treats sold only at PetSmart.

New York - EBay and Sotheby’s are jointly launching live auctions on EBay. Part of EBay’s new live auctions platform, the service is now available for browsing and advance bidding on Sotheby’s items leading up to the launch of Sotheby’s first live auctions on eBay on April 1.

EBay and Sotheby’s originally announced plans to partner on live auctions in July 2014, and have since worked together to deliver a virtual experience. Sotheby’s first live auctions on eBay will be a themed New York sale and a photographs sale.

Plano, Texas – Deb Berman, chief marketing officer of The J.C. Penney Co. Inc., has left the company. In a statement, J.C. Penney said Berman left of her own accord.

Berman came to Penney from Kraft Foods Group in August 2013, as part of CEO Mike Ullman’s attempt to rebuild the retailer’s management team.  She served at Kraft as VP of marketing and engagement and also had prior experience working at advertising agencies.