Marketing Tactics

New York -- DSW Inc.'s Affiliated Business Group and Yellow Box Corporation will open the first-ever Yellow Box store on June 20, at The Falls Shopping Center in Miami. The store opens on June 20.

Michaels has teamed with seven leading North American museums to create Passport to Imagination 2014, a low-cost, in-store summer program where kids ages 5-12 explore culture through crafting.

Designer shoemaker Stuart Weitzman has selected Brazilian model Gisele Bundchen to be the face of its fall advertising campaign.

Set to launch in the U.S., Europe and Asia, the advertising campaign will feature black-and-white photos of Bundchen shot by photographer Mario Testino, whose work has appeared in Vogue and Vanity Fair.

Nearly two months after opening up a specialty retail location in New York’s SoHo neighborhood, Under Armour has confirmed that it plans to open in March 2015 its latest Brand House at 600 North Michigan Ave. in Chicago’s Magnificent Mile.

DSW’s Affiliated Business Group (ABG) division and Yellow Box Corporation have partnered to open a Yellow Box concept store at The Falls Shopping Center in Miami, Florida, Friday, June 20.

Yellow Box plans to host a grand opening event with Lucky Magazine on the afternoon of Saturday, June 28. The company also plans to open two additional stores in Southern California at the Topanga  and Sherman Oaks shopping centers in August.

Yellow Box is a leading women's footwear wholesaler notable for jeweled sandals and fashion footwear for women.

The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.

7UP is working to make the Electric Daisy Carnival Las Vegas an experience for attendees and those who won’t be at the three-day concert that starts on June 20.

At the electric music festival, the beverage brand will be hosting the fourth of seven concerts organized through its #7x7UP social media campaign with Stage 7, which will showcase up-and-coming electric artists all weekend. Most notably, the #7x7UP campaign has featured a partnership with well-known DJ, Tiësto, whose 7UP-sponsored album release party was held on June 17 at Terminal 5 in New York.

By Jeff Weidauer, VP of marketing and strategy, Vestcom International

Healthy is hip. That’s the message coming from most media outlets, as well as consumers in general. Overall interest among Americans in healthful meal options is at an all-time high. Yet, at the same time, some healthy-focused retailers are struggling. Whole Foods Market has seen its growth slowing and has issued lower target guidance to shareholders. Smaller companies like Fresh Market are even resorting to closing stores. What’s going on?

New York -- Starbucks Corp. is launching an innovative program in partnership with Arizona State University (ASU) whereby the coffee giant will help pay for the cost of an online degree for its part-time and full-time associates who work at least 20 hours a week. In a twist from the standard tuition reimbursement program, Starbucks employees who participate in the program will not be obligated to stay on with the company after graduation.

Austin, Texas – Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail. A survey of 200 retail marketing decision-makers and influencers commissioned by RetailMeNot Inc. and conducted by Kelton, shows that despite this belief, 51% of respondents said digital marketing spend in retail compared to offline marketing spend is still about 50/50.