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Survey: Most consumers will spend less than $250 for Father’s Day

6/13/2014

Los Angeles — Most consumers will spend less than $250 for Father’s Day this year. Results of the PriceGrabber Father’s Day survey reveal that half of 3,949 U.S. consumers surveyed plan to budget less than $100 on gifts this year and 25% plan to spend between $100 and $249.


When shoppers were asked to select all the types of gifts they plan to purchase for Father's Day, the clothing and accessories category ranked as the most popular choice at 28%. This was followed by 25% who said that their gift would be spending quality time with Dad. Gift cards ranked third at 22% followed by practical gifts such as tools, auto accessories and appliances at 21%.


According to the survey, 18% are planning to shop for a tech-type gift such as a computer, tablet or smartphone for dad. When shoppers were asked to select all the tech-type gifts they plan to shop for, tablets were the top choice again this year at 34% followed by smartphones at 32% and laptop computers at 29%.


When consumers were asked how they plan to purchase their Father's Day gifts this year, 57% indicated they would buy from online stores, with 48% of those who will purchase from a computer, 6% who will buy from an electronic tablet and 3% who said they would shop from their mobile phone.


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