Marketing Tactics

New York -- Technology is both disrupting and revitalizing retail, according to a new report by Fung Business Intelligence Centre Global Retail & Technology (FBIC).

Fort Worth, Texas – In what may be a tale of survival to rival the PT 109 ordeal of John F. Kennedy, RadioShack Corp. will exit Chapter 11 bankruptcy with some 1,700 stores intact.  

A bankruptcy judge on Tuesday approved the sale of 1,743 RadioShack stores to hedge fund Standard General, preserving some 7,500 jobs, the Wall Street Journal reported. Standard General intends to operate most of the preserved RadioShack stores in an alliance with Sprint Corp.

New York – Wal-Mart Stores Inc. is reportedly asking suppliers to cut their product costs and also seeking to expand its grocery business. According to the Wall Street Journal, Wal-Mart is recommending that suppliers forego investing in joint marketing programs with the retailer and use that savings to reduce the price Wal-Mart pays for their goods.
 

On the heels of questions over quality control standards for its herbal supplements, GNC has announced three new marketing partners.

GNC said the new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22squared (digital and social media) – will help drive profitable growth for the brand.

Armonk, N.Y. – There is a significant perception gap between how well businesses think they are marketing and the actual customer's experience. A U.S. study of 276 marketers and more than 1,100 consumers, developed by Econsultancy for IBM found that almost 90% of marketers agree that personalizing the customer experience is critical to their success.

Despite this widespread agreement, nearly 80% of consumers stated that the average brand doesn't understand them as an individual.

A plan to co-brand RadioShack stores with the Sprint logo will apparently save the chain from extinction, according to the Wall Street Journal.  

New York – Walmart on Wednesday sent out a tweet in which it commended Arkansas Gov. Hutchinson and legislative leaders for reconsidering a law that some people and organizations fear would open the door to discrimination against gays and lesbians. The “religious freedom” measure (HB1228) in Arkansas is similar to the one that has kicked up a firestorm in Indiana. Earlier in the day on Wednesday, Gov, Hutchinson said he wouldn’t sign the bill in its present form and called for changes to be made.

By Carin van Vuuren, Usablenet

If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.