Marketing Tactics

While Walmart and the Walton family were taking heat, again, on the national stage over worker pay and alleged stinginess, it was a different situation in Northwest Arkansas where generosity was in plain view.

The Walmart NW Arkansas Championship presented by P&G is underway at the Pinnacle Country Club and as has been the case in years past the LPGA golf tournament is accompanied by numerous charitable donations.

Restoration Hardware’s RH New York, The Gallery in New York’s Flatiron District is open for business. The 19th-century building is located at 935 Broadway.

With three floors and 30,000 gross sq. ft., the newly expanded gallery is three times its previous size, featuring a dramatic antique mirror-lined grand staircase with custom-designed iron handrails inspired by the late Venetian architect Carlo Scarpa.

Pedigree has launched its 50-state animal shelter renovation project with the help of Miranda Lambert in Tishomingo, Oklahoma, the country singer’s hometown.

“I started supporting this shelter to ensure every dog in my hometown would have a safe place to stay and enough food to fill their bellies. And Pedigree has helped me deliver on both those promises,” Lambert said at the event, where she and several community members and Pedigree employees cleaned the shelter and erected agility courses.

The Sports Authority enlisted the aid of current and former San Francisco 49ers greats to promote awareness of 18 stores it remodeled recently in the Bay Area.

Grand re-opening festivities were scheduled for the 18 stores beginning on Saturday, June 28. Each of the remodeled stores features an intuitive design and specialty sport shops with products from top brands like Nike, Under Armour, Adidas and The North Face, according to the company.

McCormick & Co is vowing to accelerate innovation, increase marketing support and be a more effective category leader with trading partners after sales declined 5% in the spice and flavoring company’s America’s region.

Aisle411 has unveiled a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.

Boston – Six-in-10 (59%) Millennial women make product recommendations to share highly positive or negative consumer experiences. However, according to a new survey of 1,100 American women without children born between 1979 and 1993 by Mom Central Consulting, 50% say that reading a bad review online about a business wouldn’t stop them from shopping/visiting.

Waban, Mass. - After a drop in daily Facebook usage on computers in 2013, U.S. consumers increased their daily use of Facebook, from 42.5% of the population in 2013 to 46.5% in 2014, according to new research by the Temkin Group. The "Social Media Benchmark Study, 2014" examines 10,000 U.S. consumers' use of several different social media sites, on computers and mobile devices, and compares the results to previous studies from 2012 and 2013.

New York -- Juicy Couture is closing its U.S. stores as it makes plans to debut a new retail store format in key high-traffic locations, including New York City, Los Angeles and Vancouver, in early 2015. The company expects to open 127 stores and in-store shops during the next five years in major cities across the globe.

North Plainfield, N.J. — Levin Management has released its annual June survey of store mangers within its 95-property, 13 million-sq.-ft. shopping center portfolio.