Marketing Tactics

Stater Bros. Charities is donating $150,000 to 13 local food banks and pantries in an effort to make sure children have enough to eat during the summer months when food reserves are traditionally low and when they don’t have access to meals through school food programs.

The funds were donated by Stater Bros. customers and employees this past holiday season during the Harvesting Hope in Our Community program.

Toronto -- Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.

Grand Rapids, Mich. -- Meijer on Monday broke ground on a supercenter in Detroit, on the site of a former high school on the city’s west side. The groundbreaking ceremony comes less than a year after Meijer opened a supercenter at the historical Michigan State Fairgrounds in the Motor City.

Players from 32 countries have poured into Brazil for a month-long contest of extraordinary soccer skill, known as the Copa do Mundo, the 2014 FIFA World Cup. Cheering them is expected to be a total of some 3.7 million fans and tourists, adding an astonishing $3.3 billion USD ($6.7 billion Brazilian Real) to this nation’s economy. According to Brazil’s Ministry of Tourism, the average foreign visitor will attend four Copa do Mundo matches and spend approximately $2,488 during their stay.

San Jose, Calif. – Despite an 8.1% year-over-year drop in traffic and decline of one full conversion point, sales on Father’s Day (June 16) remained essentially flat. According to data from in-store analytics provider RetailNext, a 15.4% increase in average transaction value (ATV) helped sales grow 0.1%.

For the week leading up to Father’s Day, sales declined every day compared to the equivalent day a year earlier. Daily decreases ranged from a high of 10.3% on June 13 to a low of 4% on June 9.

San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi's," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

Smith Micro Software has unveiled its new AniMates mobile messaging app that lets users personalize voice messages with talking characters, scenic backgrounds and voice effects.

Built using Smith Micro's animation software, AniMates offers a wide range of content from digital artists, allowing users to express themselves through multiple personas.

Triscuit and Martha Stewart have entered into an exclusive partnership with the launch of the Triscuit Summer Snackoff, a series of four recipe challenges.  

Every other week, from now until Aug. 24, Stewart will debut a new recipe featuring a different seasonal ingredient on www.triscuitsummersnackoff.com, encouraging fans to develop and submit their own Triscuit creations using Martha Stewart's seasonally inspired selection.

Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.

Stop & Shop is once again looking to promote its store brands by holding its Buy Theirs, Get Ours Free challenge.

During the weeks of June 29 and July 6 and then again the weeks of July 27 and August 3, when customers purchase selected national brand products, they will receive Stop & Shop Own Brands equivalent products free.