Marketing Tactics

Chicago -- Stego Industries, a provider of in below-slab moisture vapor protection, has launched an ambitious new company-level initiative to eliminate the carbon emissions of its business operations.

The initiative, Stego’s Carbon Footprint Project, took another step toward this goal at the American Association of Architects (AIA) National Convention in Chicago last week by purchasing carbon offsets for all of the company’s air travel in 2013 — some 115 metric tons — through the TerraPass Carbon Balanced Business Program.

Rite Aid’s store in Beverly Hills, California, has completed a major remodel that reflects the latest evolution of the drugstore retailer’s “wellness store” format.  

Jeffersonville, Ind. - Almost three-quarters (72%) of consumers only want to socially interact with a brand when they first comment on social media channels. Findings from a new customer survey from Accent Marketing Services LLC also show that 75% of Millennials find it helpful when other customers/followers respond to a question or comment posted on a brand’s social media channel, compared to 55% of Baby Boomers.

Union, N.J. – Bed, Bath and Beyond Inc. had a difficult first quarter of fiscal 2014, missing Wall Street estimates on both profits and sales. Net earnings fell 8% to $187.1 million, from $202.5 million in the same period a year earlier. Sales rose 2% to $2.66 billion from $2.61 billion, and same-store sales climbed 0.4%.

San Jose, Calif. – Adobe is releasing Adobe Target Premium, a new personalization solution that leverages predictive technology to deliver automated decisioning. Adobe Target Premium is part of the Adobe Marketing Cloud.

Some of the new features include:

If a shopper has ever wanted 10 yards of Nerds candy, a new product from Duck Tape has it covered. The two brands have teamed up to create a new tape that features the crunchy candy.

The 10-yard roll of tape is aimed at consumers interested in crafts, or personalizing notebooks and accessories.

In an effort to find homes for pets through its new pet adoption service, online retailer Overstock.com has launched a new video featuring animal advocate Jill Rappaport.

Rappaport is a former “Today Show” correspondent, reporting on entertainment for 17 years before turning her attention to animal issues with her segment “Bow to Wow,” which gave shelter dogs a makeover.

San Francisco — Aisle411 on Wednesday announced a new functionality that will allow retail shoppers using Google’s Project Tango to search and navigate to product locations while getting rewarded in retail environments in a revolutionary new way.

Washington, D.C. — Walmart, along with the Women's Business Enterprise National Council and WEConnect International, on Wednesday joined forces to establish a unique logo for retail packaging of products from women-owned businesses. The new logo will bring consumer recognition of products provided by women-owned businesses on store shelves both in the U.S. and international markets. 

Trenton, N.J. -- TerraCycle, an international recycling company, and The North Face are working together to pursue a solution to the common problem of massive amounts of left over polyethylene bags that are used to protect merchandise through distribution and transit. The North Face has engaged 25 of its retail stores in TerraCycle’s The North Face Polybag Brigade, to ensure these plastic bags get recycled. Together the two companies have kept 1.5 million plastic polybags, equaling more than 62,000 lbs., of plastic out of U.S. landfills.