Marketing Tactics

Hair care product manufacturer Paul Mitchell has launched a new social media campaign, #GivingIsMyStyle. The new campaign also accompanies a redesigned site that will showcase the company’s products and philanthropic efforts.
 

Nordstrom has launched its first-ever private label give-back brand, Treasure&Bond, which will be available in the T.B.D. clothing department at 86 stores around the country and on nordstrom.com.

Five percent of net profits of Treasure&Bond will go to nonprofits that work to empower women and girls.

GameStop plans to offer customers more for their pre-owned video games with a new, streamlined trade-in program that will launch nationwide August 18.

The program will feature four price-points depending on whether a customer chooses cash or in-store credit for their items and whether they are a PowerUp Rewards Pro member.

For example, a customer who is a PowerUp Rewards Pro member who sells a game valued at $20 for credit could get $22, whereas a customer who sells that game for cash and who is not a PowerUp Rewards Pro member would get $16.

City of Commerce, Calif. – 99 Cents Only Stores is reopening six stores in California the weekend of Aug. 15 – Aug. 16. On Aug. 15, 99 Cents Only will kick off the grand re-opening celebration of its Concord, Poway and Sanger stores.

On Aug. 16, 99 Cents Only Stores will kick off the grand re-opening celebration of its San Bernardino, Escondido and Rohnert Park stores.

Indianapolis -- Simon, in concert with joint-venture partner PREIT-Rubin, has broken ground on Gloucester Premium Outlets in Gloucester Township, New Jersey, a multi-million dollar upscale outlet destination that will bring more than 80 retailers to the southern New Jersey market.

Richardson, Texas -- Commercial real estate development and investment firm KDC announced that Regency Centers will build a 40,000-sq.-ft. store for Whole Foods Market in its CityLine Market development at KDC’s 186-acre mixed-use CityLine project in Richardson, Texas.

New York -- Faith Hope Consolo, chairman, and Joseph Aquino, executive VP, along with Arthur Maglio of Douglas Elliman's Retail Group are bringing fashion designer Victor de Souza to a pop up boutique at 2312 Adam Clayton Powell Blvd. as he prepares for his New York Fashion Week debut on Sept. 3.

Salt Lake City - Overstock.com is offering a private label credit card issued through Comenity Capital Bank. To pay using the Overstock.com store card, shoppers select that option when checking out.

They are then prompted to submit a brief application, after which approval is confirmed within seconds. The card number is stored in conjunction with the customer's Overstock.com account, though the customer also receives a physical card.

New York – Kenneth Cole Productions Inc. is launching an omnichannel marketing campaign to support specific charitable projects under three company pillars – Collective Health, Civil Liberties, and Artistic Activism. The advertising campaign will be supported by a national print, outdoor, digital, and social media plan.

Armonk, N.Y. - IBM’s research team in Brazil has created a new way for marketers to engage shoppers who cannot visually identify objects. The team created an image recognition technology which uses “identifying markers” placed around a display to recognize products between each marker by simply taking a picture.