GameStop streamlines trade-in pricing policy

GameStop plans to offer customers more for their pre-owned video games with a new, streamlined trade-in program that will launch nationwide August 18.



The program will feature four price-points depending on whether a customer chooses cash or in-store credit for their items and whether they are a PowerUp Rewards Pro member.



For example, a customer who is a PowerUp Rewards Pro member who sells a game valued at $20 for credit could get $22, whereas a customer who sells that game for cash and who is not a PowerUp Rewards Pro member would get $16.



“We heard from customers that they want a better way to understand the value of what they sell to GameStop and this new initiative is a way to deliver on that feedback,” said Jason Cochran, SVP for pre-owned business. “What we're doing in moving from 10 possible price points to four is removing complexity, making it easy for our associates to convey the value of games we buy back and that in selling us their items they are gaining a unique form of currency to buy new products.”



In 2013, GameStop issued $1.2 billion of trade-in credits, of which 70% customers applied to the purchase of new games, consoles and mobile electronics.



Trades are accepted at all GameStop locations. Customers can sell games, consoles, tablets and smartphones. All items are then sent to be fully refurbished and made available for purchase in like-new condition at an affordable price.



GameStop operates more than 6,600 stores across 15 countries.