Marketing Tactics

Canada represents a dynamic market for U.S. retailers looking for store expansion opportunities.

New York -- Outdoor apparel, equipment and footwear retailer The North Face has collaborated with Jaunt, which provides virtual reality (VF) hardware and software, on an immersive VR in-store experience designed to boost customers’ connection to the outdoors.

The attraction arrived in select North Face locations beginning in March in Chicago, and is now being rolled out to the company’s store in Manhattan. It transports viewers to Yosemite National Park and Moab, Utah, alongside North Face global athletes Cedar Wright and Sam Elias.

By Mihir Kittur, co-founder and chief innovation officer, Ugam

2015 is seeing enormous growth in the number of product SKUs listed online, and e-commerce and content managers will be tasked with the rapid onboarding of those SKUs. However, adding SKUs alone won’t be enough; they also need to have the right assortment and the right price and deliver a better shopper experience.

Pittsburgh – GNC Holdings Inc. demonstrated some weakness during the first quarter of fiscal 2015 with shrinking profit and revenue. Net income dropped 9% to $63.27 million from $69.9 million a year earlier, driven by rising selling, general and administrative (SG&A) expenses.

Net revenue fell slightly to $670.25 million from $674.46 million. Same-store sales decreased 4.1% in domestic company-owned stores (including GNC.com sales). In domestic franchise locations, same-store sales decreased 1.5%.

The Food 4 Less and Ralph’s divisions of Kroger Co. are asking shoppers in the Southern California area to support the Special Olympics.

The 2015 Special Olympics World Games are coming to Los Angeles this summer, and Ralphs customers and associates can show their support of Special Olympics through the supermarket chain's nonprofit arm, The Ralphs Fund, by donating their spare change in collection canisters located at the checkstands in their neighborhood Ralphs supermarket.

Elmwood Park, N.J. – Traditionally, when something is printed on paper, it is considered more valuable and “real.” But for Adagio Teas, an omnichannel specialty retailer of gourmet tea, digital promotions are the most reliable.

“As an online vendor, we are sensitive to the effectiveness of promotions,” Michael Cramer, founder and CEO of Adagio Teas, said during an exclusive interview with Chain Store Age. Adagio Teas operates three stores in the Chicago area as well as a global e-commerce site.

When the International Council of Shopping Centers opens the doors of the Las Vegas Convention Center on May 17 to retailers and shopping center attendees from around the globe, it will unveil a lineup of newly built, underway and redeveloped properties ripe for deal-making.

Leasing interest at RECon 2015 is expected to be high, this despite naysayers who have predicted the demise of the shopping mall. Not likely, say those in the know.

A look at brands and categories that are growing

I read CSA editor-in-chief Marianne Wilson’s recent “From the Editor’s Desk” column (page 8, March 2015 issue, Chain Store Age) with great interest. Her piece — “The store is back (even though it never left)” — touched on the topic of brick-and-mortar retail expansion and “the relevance of offline retail in an omnichannel world.”

The article got me thinking in more detail about the retail expansion we are seeing in 2015. What brands are growing?