Marketing Tactics

Elmwood Park, N.J. – Traditionally, when something is printed on paper, it is considered more valuable and “real.” But for Adagio Teas, an omnichannel specialty retailer of gourmet tea, digital promotions are the most reliable.

“As an online vendor, we are sensitive to the effectiveness of promotions,” Michael Cramer, founder and CEO of Adagio Teas, said during an exclusive interview with Chain Store Age. Adagio Teas operates three stores in the Chicago area as well as a global e-commerce site.

When the International Council of Shopping Centers opens the doors of the Las Vegas Convention Center on May 17 to retailers and shopping center attendees from around the globe, it will unveil a lineup of newly built, underway and redeveloped properties ripe for deal-making.

Leasing interest at RECon 2015 is expected to be high, this despite naysayers who have predicted the demise of the shopping mall. Not likely, say those in the know.

Vernon, Calif. -- True Religion Apparel Inc. has opened its first global flagship, at 513 Broadway in downtown Manhattan. The 3,000-sq.-ft. space is the brand’s largest and most digitally-savvy store to date, starting with storefront windows that display a continuous stream of video content. The windows are also able to showcase style statements from shoppers themselves.

Inside the store, digital kiosks and iPads provide product-on-demand by offering the entire True Religion collection through an endless digital aisle.

A look at brands and categories that are growing

I read CSA editor-in-chief Marianne Wilson’s recent “From the Editor’s Desk” column (page 8, March 2015 issue, Chain Store Age) with great interest. Her piece — “The store is back (even though it never left)” — touched on the topic of brick-and-mortar retail expansion and “the relevance of offline retail in an omnichannel world.”

The article got me thinking in more detail about the retail expansion we are seeing in 2015. What brands are growing?

The way retailers light their stores is experiencing a major transformation as more and more retailers adopt LED lighting solutions. The experts at PowerSecure Lighting (powersecurelighting.com) spoke with Chain Store Age about LED lighting trends and LED retrofits.

What is the biggest trend you are seeing in retail lighting?

The shift to LED lighting.

Walmart is schooling students in Virginia on savings with the latest iteration of its on campus concept store first introduced in 2011.

The new 4,100-sq.-ft. Walmart on Campus is located at Virginia Commonwealth University in Richmond. The store opened April 29 and is part of an ongoing pilot program at Walmart to designed to provide VCU students and faculty, as well as the surrounding neighborhood, more convenient access to affordable products.

Austin, Texas - Whole Foods Market and Instacart are partnering to make it more convenient to show Mom how much you love her this Mother’s Day. Using the Instacart service, Whole Foods will deliver flowers in as little as one hour across 15 major U.S. metros, along with a selection of other gifts.

With the one year anniversary of Walmart’s Saving Catcher app approaching, the executive who led its development is slated to give an update on what’s next for the price comparison app at a May 14 event in Bentonville.

Greg Chandler, senior marketing director of customer engagement at Walmart, is the featured speaker at an upcoming meeting of Doing Business in Bentonville. Chandler is scheduled to speak on the topic of “Walmart mobile retail – how Savings Catcher is changing the way Walmart things about digital retail.”