Marketing Tactics

New York – Macy’s is launching an online wedding promotion in partnership with TV host and fashion consultant Clinton Kelly. Known as “Weddings with Clinton Kelly,” the promotion will include an online wedding hub with a collection of articles and videos to help build the perfect registry, as well as advice from Kelly.

Charlotte, N.C. -- Belk Inc. has launched a digital back-to-school campaign with digital and social marketing platform provider HelloWorld. The campaign will run through Sept. 15.

New York - Tiffany & Co. has set a goal to reduce global greenhouse gas (GHG) emissions by 15% from 2013 to 2020, according to its annual corporate responsibility report. The report details that the retailer had installed energy efficient LED lighting in retail displays at more than 39 U.S. retail locations by the end of 2013. An additional 16 North American locations are planned for 2014.

The report also includes progress in the following areas:

Atlanta — Participating JLL-managed centers across the country will be hosting back-to-school events in August, as part of a partnership with Teen Vogue.
Teen Vogue Back-To-School Saturdays (BTSS) feature teen-oriented retailer sales promotions, entertainment, fashion shows, music, food and giveaways. The multi-platform initiative involves all of Teen Vogue’s assets in print, digital, social, mobile and event marketing.

Los Angeles — The Coffee Bean & Tea Leaf has inked an exclusive deal with developer L.A. Style to expand the coffee and tea retailer into Japan by the end of this year.

L.A. Style is a joint-venture partnership between fast-casual restaurateur Hotland Co. and Japan’s largest shopping mall developer Aeon Mall Co.
The deal ultimately calls for 200 stores across Japan.

Pittsburgh -- Smartphone-generated revenue by consumers to retailer smartphone-optimized websites was up 97.6%, from July 2014 versus July 2013, according to Branding Brand, a mobile commerce platform.  

The firm’s Mobile Commerce Index for July 2014 shows that smartphones generated 34.9% of total online visits (61.8% iOS, 37.4% Android) up 19.9% from July 2013. Meanwhile, the market share of non-mobile (desktop) visits decreased 13.7%, from July 2013 to July 2014.

Los Angeles -- Newegg announced the addition of Visa Checkout, a new payment service that simplifies the process of buying online. Visa Checkout can be used when shopping Newegg from a desktop computer and mobile devices.

New York - Barbara Messing, chief marketing officer of TripAdvisor, has been appointed to the XO Group board of directors and will serve as an independent director on the board's Compensation Committee. XO Group is parent company of wedding and pregnancy sites including The Bump, The Nest and The Knot.

As an article that appeared recently right here in Chain Store Age noted, there is something interesting going on with back-to-school shopping this year.

Salt Lake City - Overstock.com Inc. is launching a partnership with Give Back Box, a non-profit organization dedicated to facilitate charitable donations. Through the partnership, Overstock.com gives customers the ability to re-use the box in which their order arrived, along with Give Back Box's free shipping label, to ship used household items directly to non-profit organizations across the U.S.