Marketing Tactics

Wayfair is leveraging the popularity of HGTV’s hit series “Fixer Upper” by partnering with the stars of the show on upcoming marketing campaign.

The Internet home furnishings retailer says it will feature design tips from Joanna Gaines and Chip Gaines in Wayfair promotions.

Staples is donating the tools and resources necessary to make graduation happen for thousands of students across the country -- and throwing in a little Taylor Swift to boot.

Canton, Mass. - In honor of the birth of the royal baby, Dunkin' Donuts is running a special Twitter sweepstakes for the chance to win a trip for two to London. From May 4-5, Dunkin' Donuts is asking its Twitter followers to share who in their life deserves to be treated like royalty.

New York -- Discount supermarket company WinCo Foods LLC will open its 100th store on May 7, in Lewisville, Texas. The 83,000-sq.-ft. location is the fifth WinCo store to open in the Lone Star State.

The new store features WinCo's signature "Wall of Values" at the entry, which displays a wide variety of high-volume, value-priced products.

WinCo currently operates some 100 stores in the states of Washington, Idaho, Nevada, California, Oregon, Arizona, Utah and Texas.
 

For the second year in a row, CVS Health is teaming up with the American Lung Association to help beat lung cancer with a national in-store fundraising campaign to support Lung Force — an initiative that encourages people to stand together against lung cancer, the No.

Milwaukee – A lot of pure-play e-commerce retailers have interesting origin stories. According to (dubious) legend, eBay started as a way to buy and sell collectible Pez candy dispensers. Aftcra, an online marketplace for American handmade products, has a verifiable tale of its roots fitting its all-American product selection.

Shopper sentiment surged in the first quarter of 2015 amid optimism over the labor market, job stability, personal finances and gas prices, according to a new survey.

Macy’s and Rite Aid are joining the other major retailers and companies that have partnered with Plenti, the first U.S.-based loyalty coalition  that allows shoppers to earn rewards points through a variety of purchases, from paying a phone bill to filling up at the pump.