Best Buy creates Intel brand zones

Fifty Best Buy stores nationwide have launched new interactive departments branded as, “The Intel Experience.”



What makes the initiative interesting is that Intel is a brand that powers many consumers electronics devices, but it isn’t a brand consumer directly seek out the way they do Samsung, Apple or LG.



The Intel Experience is meant to be a hands-on experience zone that gives shoppers of all technology sophistication levels the opportunity to try, explore and play with the latest, cutting-edge technologies like 3-D printing, gaming meets augmented reality, and digital disc jockey remixing.



“We wanted to give our customers a new way to experience Intel technology,” said CJ Bruno, corporate vp and general manager of Intel Americas. “It’s an innovative way for Best Buy’s customers to see, touch and engage with our latest products and experiences.”



Intel plans to bring a new set of technology experiences into The Intel Experience each season to inspire, empower and create wonder for visitors. The area will be staffed by specially trained Best Buy employees. According to Intel and Best Buy, the merchandising initiative taps into Americans’ desire to try and learn about new technology by eliminating potential barriers to access.



“People don’t normally have the opportunity to experience the kind of cutting-edge technology that will be featured in these shops,” said Jason Bonfig, senior category officer for computing and tablets at Best Buy. “It’s a natural extension of our goal to showcase the endless possibilities of technologies and ignite our customers’ imaginations.”



Initially, the Intel Experience will offers four distinct experiences including 3D printing, Mars Escape augmented reality game, DJ remixing Ne-Yo Experinence and a product gallery feature laptops and devices powered by Intel.