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Can Ellen be the next Martha?


When it comes to domestic divas, Martha Stewart has few rivals, but Ellen DeGeneres is dipping her toe in the water with a new seasonal home collection branded as E.D. On Air.

The popular comedian and talk show host announced the creation of her new lifestyle collection in July called simply E.D. The new seasonal home collection is called E.D. On Air because it was created exclusively for QVC. It will debut on Friday, October 8 when DeGeneres introduces the line live on her show.

"I am thrilled to launch my home line on QVC," said DeGeneres. "I wouldn't do it with anyone else, because QVC combines everything I love – shopping, watching TV and acronyms. LOL."

E.D. On Air brings together DeGeneres' love of design, home decor and holiday gift giving across multiple product categories. Her first foray into product design will include holiday trim, a selection of holiday tabletop items, throws, scented candles and other decorative accents and gift ideas.

"Ellen's credibility and appeal have allowed her to captivate an incredibly broad audience," said Doug Howe, EVP of QVC. "Her infectious personality and uncanny spirit can be seen throughout this line, and we're confident that our customers will once again welcome her with open arms."

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