Holmes to help women be beautiful

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.



Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.



“We’re thrilled to have Katie Holmes help us inspire women to realize their best beautiful in the new creative,” says Leigh Radford, vp of global skincare and Olay franchise leader. “Katie – a confident, modern woman – represents Olay and the voice of women worldwide who never settle in skincare.”



Directed by American film director Bennett Miller (Moneyball, Capote, and the upcoming Foxcatcher), the advertising features Holmes’ personal reflections, calling upon women to embrace what makes them uniquely beautiful and live up to the woman they see in the mirror.



“Being your best beautiful, that’s what never settle means,” Holmes said.



The Your Best Beautiful campaign rolled out across multiple channels including social and digital media, print, television and in-store displays in mid-October.