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Big Lots creates new national holiday


Retailers employ all manner of promotional tactics to drive holiday sales and this year Big Lots has even created a new national occasion to serve as the basis of a promotion.

The leading closeout retailer has declared Nov. 16-22 as the nation’s first “Decorate Your Home for the Holidays Week,” to provide inspiration and motivation to shoppers to begin decking the halls this holiday season.

"At Big Lots our goal is to help moms make the holidays happen, and enjoy time with their family and friends," said Andrew Stein, the retailer’s SVP and chief customer officer. "Planning ahead for the holiday season and decorating early - from the tree and mantel to the outdoor splendor - can mean less stress and more time for the things that matter most."

Big Lots plans to host a social media sweepstakes starting Nov. 17, with up to $2,500 in Big Lots shopping prizes available. There will also be a blogger home decorating challenge and a Twitter kick off party.

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