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Belk partners with HelloWorld in multichannel holiday promotion


Pleasant Ridge, Mich. --Belk has teamed with HelloWorld, a provider of rich engagement solutions, to launch Santa Baby Sweepstakes, a holiday-themed multi-channel incentive program accessible across digital and mobile channels.

In addition to playing festive games, consumers earn bonus sweepstakes entries by sharing the site across social channels such as Facebook, Twitter, and Instagram, as well as watching the Santa Baby television spot and following Belk on Instagram and Twitter.

Throughout the campaign, Belk customers have the opportunity to engage in seasonal activities, such as creating customized eCards and seeing if they’re on the “naughty or nice list,” for a chance to win Belk gift cards of $10, $15, $25 or the grand prize of $10,000.

“Customer loyalty is a cornerstone of the Belk brand,” said Jon Pollack, executive VP of marketing, sales promotion and eCommerce at Belk.

The campaign runs from Nov. 8 to Dec. 31, 2014.
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