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Kmart campaign makes a difference for kids

12/2/2014

Shoppers at Kmart who are looking for that must-have toy this holiday season will be also able to help raise money to end childhood cancer and other diseases.


Kmart has announced that beginning this Sunday through Dec. 13, the retailer will donate $1 to St. Jude Children’s Research Hospital for every purchase from its annual Fab 15 toy list, up to a maximum donation of $25,000.


"Our Shop Your Way members, associates and customers truly embody the holiday spirit year-after-year with their generous support for the St. Jude Thanks and Giving campaign, and this year we decided to create an additional way to donate," said Alasdair James, president and chief member officer at Kmart. "Kids and toys go hand-in-hand during the holiday season, and as thousands of kids unwrap their toys on Christmas morning, parents and gift-givers will have delivered joy to more than one child and family this year."


Kmart selects the Fab 15 toys based on industry trends, input from kids and parents, as well as more than 50 years of experience in knowing what toys resonate with different ages, stages and play patterns.


Kmart raised $22 million for St. Jude during the 2013 holiday season -- the single largest corporate partner donation ever to the St. Jude campaign. St. Jude recognized Kmart, a partner since 2006, as its Corporate Partner of the Year in 2010, 2011 and 2013, and last year honored Kmart with the "Extraordinary Partner Performance Award," recognizing its record-breaking fundraising achievement. Funds raised support research and treatment by St. Jude to end childhood cancer and other life-threatening diseases. Kmart has raised more than $59.2 million through in-store and online donations.


Kmart, a wholly owned subsidiary of Sears Holdings Corp., operates about 1,220 stores in 49 states, as well as in Guam, Puerto Rico and the U.S. Virgin Islands.


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