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Marketing Tactics

  • Restoration Hardware keeps building; launching new businesses

    Corte Madera, Calif. – Restoration Hardware Holdings Inc., which is set to launch two businesses in its third quarter, had generally rewarding second quarter of fiscal 2015.

    Net income rose 9% to $29.93 million from $27.25 million the same period a year earlier, with costs and expenses not growing at the same rate as sales.

  • Report: eBay to launch Amazon Prime-styled program

    New York -- eBay is about to launch a shipping club that seems somewhat fashioned after Amazon Prime — but it’s not starting out in the United States.

    The company will debut its shipping program in Germany, The Street reported. Called eBay Plus, it will reportedly cost 19.90 euros (about $22) a year and will allow buyers to receive certain orders within two days plus free returns.

  • Report: Florida Walmart stores to serve up fast-food formats

    Bentonville, Ark. – Five Walmart stores in central Florida are reportedly getting ready to serve the needs of hungry customers.

  • American Express lost Costco, but it gained its rival

    Bentonville, Ark. -- In the latest move in its battle against Costco, Sam's Club is going to start accepting the very form of payment that Costco rebuffed earlier this year.

    Starting Oct. 1, all Sam’s Club locations in the U.S. and Puerto Rico will take American Express cards at checkout. Earlier this year Costco ended its 16-year relationship with American in favor of Visa after the two companies could not come to an agreement on new terms.

  • Whole Foods shares the love with shoppers

    Whole Foods Market is sharing the love with its consumers, across channels.

  • Century 21 making a lasting impression on New York

    Shoppers who love a good deal on designer duds have a new reason to shop Century 21 in New York City.

    The retailer has partnered once again with famous street artist Mr. Brainwash on a second mural honoring the city and the attacks of Sept. 11. His second interpretation of the events that changed the city and the nation forever are located on a 65-square-foot by 225-square-foot wall of the storefront on Church Street, depicting painted images of iconic NYC sights and sceneries.

  • Report: Kmart makes holiday purchases easier

    Hoffman Estates, Ill. – Kmart is making getting an advance jump on holiday purchases a little easier this year.

    Company executives told Reuters the retailer started letting customers make no-down-payment layaway purchases for holiday items the week of Aug. 31.

  • Amazon Prime Day sets new precedent for back-to-school

    The introduction of Amazon Prime Day on July 15 created a new mid-summer e-commerce event that had a profound impact on back-to-school shopping.

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