Heinen’s and Symphony team on customer analytics and loyalty management solution

New York -- Grocer Heinen’s has teamed with Symphony EYC to adopt customer-driven retailing operations that stretch from shopper, throughout the store and back to the warehouse.



Cleveland-based Heinen’s will add the G.O.L.D. ENGAGE Customer Analytics and Loyalty Management to its existing G.O.L.D. Unified Retail Platform. G.O.L.D. ENGAGE will enable Heinen’s to reduce campaign complexity, automate functions around campaign execution and increase the accuracy required to design and develop effective customer segmentation and targeting.



With G.O.L.D. ENGAGE, Heinen’s will:



▪ Gain comprehensive visibility into each customer’s purchase history, preferences, demographics, and interests;



▪ Receive actionable insights for improving shopping frequency, basket size, and customer retention; and



▪ Execute targeted and measurable omnichannel campaigns to customers at home, in the store, at checkout, or on the go.



“Increasingly, retailing is becoming a customer-centric operation, and ENGAGE gives Heinen’s the necessary segmentation analytics and loyalty tools needed to serve our customers on a one-to-one basis,” said James Field, Category Management/Customer Analytics at Heinen's.