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Marketing Tactics

  • Study: Consumers give data, but for what?

    Toronto – Consumers are willing share their personal data with brands — even though they feel they aren’t getting much value in return.

    According to a new study from marketing loyalty and analytics provider Aimia, 80% of consumers around the world are willing to share key pieces of personal information with brands.  

    Yet only 8% of consumers around the world feel as though they are actually receiving better offers from companies as a result of sharing their details.

  • American Girl targets tweens and their parents

    American Girl is targeting tween girls and their parents via a new partnership with a bestselling author and pediatrician.

    The retailer is teaming up once again with Dr. Cara Natterson on a new go-to guide for moms and daughters. The new three-book set, "The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms," according to American Girl, provides the tools to get the conversation going on topics most top-of-mind for growing girls: from body basics, hygiene and healthy habits to friends, social media, clothing and more.

  • Retailer goes on hiring binge for next big holiday

    Livonia, Mich. -- It’s Labor Day, time to start thinking about Halloween.

    In anticipation of one it calls of the largest retail holidays in the U.S., costume superstore, Halloween City, is creating thousands of temporary jobs to staff the hundreds of Halloween City stores now opening across the country.

    The retailer is recruiting up to 10,000 new employees to fill temporary management and store associate positions nationwide.

  • On the Level: Shoppers Want More From Their Retail Environments

    Photo: The Cordish Companies and the City of Norfolk (Virginia) broke ground recently on Waterside District, a redevelopment of the waterfront.

  • Study: Marketers not conscious of email image potential

    Philadelphia – Marketers are largely not conscious of the full potential social images (such as Instagram posts) hold for their email marketing efforts.

    According to new research from Curalate and Movable Ink, while 76% of marketer emails include social media buttons, only 14% include social images.

  • The Force has awakened at retail

    The new Star Wars film awoke a promotional force of epic proportions over the weekend, but now retailers are faced with daunting task of driving sales of merchandise tied to a movie that won’t hit theaters for more than three months.

    More than 3,000 retail locations in the U.S. opened at midnight on Friday to unveil aisles of new merchandise tied to the upcoming “Star Wars: The Force Awakens” film, according to Disney Consumer Products and Interactive Media.

  • Papa John’s makes exec moves

    Louisville, Ky. -- Papa John’s International announced the promotions of Robert Thompson to senior VP of marketing and Edmond Heelan to senior VP of North American operations and global operations support and training.

  • Did back-to-school buying end summer slump?

    San Jose, Calif. -- The back-to-school season traditionally gives retailers a much-needed boost, bringing traffic into stores in August. How did things turn out this year?

    Not so great it turns out, according to RetailNext Inc., which provides retail analytics for brick-and-mortar stores. The firm’s, monthly Retail Performance Pulse revealed a 7.3% year-over-year decrease in sales on a 9.9% decline in traffic at physical stores for the retail month of August (Aug. 2 through Aug. 29 on the retail 4-5-4 calendar).

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