Bloomingdale’s to open NBA in-store pop-ups

New York -- Bloomingdale’s is celebrating the National Basketball Association’s (NBA) 64th NBA All-Star Game in a big way with 16 basketball-inspired in-store pop-up shops filled with NBA team and All-Star merchandise.



Debuting in early January, the pop-up shops at select Bloomingdale’s locations, and on Bloomingdales.com/nba, will feature retro-era jerseys, vintage graphic tees and luxe accessories that celebrate the love of basketball and style. Featured brands include Mitchell & Ness, Sportiqe, Junk Food, Been Trill, Mark McNairy, and Stance.



"Bloomingdale’s is thrilled to infuse the excitement of the NBA All-Star Game in-stores and online through a variety of ways,” said Frank Berman, Bloomingdale's executive VP of marketing. “We saw the opportunity to tap into the basketball community’s love for fashion with our own through close collaborations, merchandise, visual displays, and special events, to celebrate this iconic event with fans and shoppers while supporting Mentoring USA.”



The Bloomies-NBA partnership will also feature a charity auction — offering tickets to events surrounding the All-Star game, tickets to the game itself, NBA merchandise and a Bloomingdale's shopping spree. All proceeds will benefit Mentoring USA, which provides supportive relationships for youths aged seven to 21.



The 2015 NBA All-Star Game will take place at Madison Square Garden in NYC on Feb. 15.