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Home Hardware selects Shopatron to power in-store pickup


San Luis Obispo, Calif. -- Canada’s Home Hardware chain has jumped on the in-store pickup bandwagon, tapping Shopatron to complete an implementation of Canada’s largest dealer-owned hardware, lumber, building materials and furniture cooperative’s in-store pickup platform.

Through Shopatron’s e-commerce fulfillment platform for in-store pickup, Home Hardware customers can order online for same-day in-store pickup or have products shipped directly to a local Home Hardware store or building center location for local pickup. Home Hardware completed a national rollout to its stores across all provinces in 2014, and is considering an expansion to Shopatron’s ship-to-home capabilities to meet the needs of today’s online consumer.

“The addition of in-store pickup e-commerce at Home Hardware has been a tremendous success,” said Jack Baillie, director of marketing at Home Hardware. “The strong majority of stores are reporting growth in new customers and frequency of returning customers. We are seeing in-store pickup customer demand expanding from standard merchandise to include niche/specialty products not normally stocked and sold at local stores. Shopatron’s automated ship-to-store program allows us to make any locally out-of-stock product available at any store, whenever a customer wants it. Stores further serve customers by providing expert advice and recommendations at the time of pickup, often leading to opportunities to up-sell and cross-sell. Our customers choose us for ease, convenience, expertise, and now, endless local product availability.”

In addition to offering in-store pickup for customers and further expanding its e-commerce offerings, Home Hardware recently announced an agreement with FedEx that gives individual Dealer-Owners the ability to house full-service FedEx Authorized ShipCentres within their stores. This agreement represents the largest opportunity for FedEx Express and FedEx Ground retail growth within Canada to date.

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