Marketing Tactics

Shake Shack reopens New York flagship May 20
New York – Shake Shack Inc. is reopening its original Madison Square Park flagship restaurant in New York on May 20. The new and improved Shake Shack store has the exact same look and feel, rebuilt to last for many years to come.
Report: Target to push some brands less
Minneapolis – Target Inc. does not want to be your father’s mass merchandiser. According to the Wall Street Journal, Target has informed established CPG companies including Campbell Soup, Kraft, General Mills and Kellogg Co. that it will promote their brands less to place more emphasis on brands that meet the changing preferences of modern consumers.

Jo-Ann Fabrics crafts a new kids' collection

Jo-Ann Fabric and Craft Stores is teaming up with an A-list celebrity mom on a new line of craft kids for children.

The retailer has nabbed an exclusive partnership with Jennifer Garner on a new line of creative kits and projects for active kids. We Made It by Jennifer Garner will be available exclusively at Jo-Ann stores and Joann.com beginning in June.
Walgreens' Red Nose Day campaign a hit with shoppers

A British charity has brought its highly successful fundraising event across the pond, with a lot of help from Walgreens.
Big Lots to launch AKC pets line

Big Lots is looking to get a piece of the $1 billion pet products pie with a new and exclusive partnership with the American Kennel Club.

The retailer has announced that it plans to launch AKC®Select, an exclusive line of pet products featuring the American Kennel Club brand. This new premium line of merchandise, along with Big Lots' current pet product offerings, will provide dog owners with an exceptional value, the company said.
The next big fast-fashion collaboration is here

H&M aims to bring the haute couture of French design house Balmain to the masses with a new collection this fall.

Olivier Rousteing, head designer at Balmain, announced the partnership last night on Twitter, which H&M confirmed.
Report: Google to roll out 'Buy' buttons

Google Inc. is reportedly planning to start providing users with “Buy” buttons in their search results within the next few weeks.
IBM: Mother’s Day drives online shopping spike

New York -- Mother’s Day is turning into a goldmine for online retailers. Overall U.S. retail online sales for the week leading up to Mother's Day rose more than 15% compared to the same period last year, according to IBM Digital Analytics Benchmark. Mobile traffic accounted for 46.3% all online traffic, up more than 21% compared to last year. Mobile sales saw strong growth, up more than 43%, reaching over 24.4% of all online sales.
Survey: Malls still matter

Chicago – Despite significant changes in society and online commerce, the mall remains the primary shopping destination in America. Consumer shopping habits have changed, but only slightly, according to JLL’s Shopping Preferences Survey, which polled nearly 3,000 consumers nationwide.
Party City shrinks net loss in Q1

Elmsford, N.Y. – Party City Holdco Inc. had something to celebrate in the first quarter of fiscal 2015, shrinking net loss to $8.52 million from $19.91 million the same period a year earlier. In addition, total revenues rose 7% to $462.1 million, from $432.99 million.

Brand same-store sales increased by 5.2% aided by the shift of the Easter selling season to the first quarter, which contributed 1.5% to the increase.
Tech Guest Viewpoint: The Importance of Data in Customer Loyalty

By Gitte Amstrup Sandlykke, chief marketing Officer, Targit

The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.
Same store sales at Hhgregg drop 10%

Hhgregg President and CEO Dennis May played the “pleased with significant progress on transformation efforts” card after the company reported abysmal sales for its fourth quarter ended March 31.

The retailer said same store sales decreased 10%. Net sales decreased 9.8% to $485.6 million. Revenue dropped 10% to $485.6 million. The company had a loss of $25.2 million, or 91 cents a share, wider than its prior-year quarter loss of $7.2 million, or 25 cents a share.