Marketing Tactics

It may seem an unlikely location, but the future of retail may soon be invented in abandoned gift shop on the ground floor of a parking garage at the University of Arkansas thank

Guitar Center's annual drumming competition has crowned another winner, drawing celebrity musicians and music lovers from all over the United States for the big event.

If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.

Pottery Barn Kids is looking to attract more new parents by unveiling its first nursery collection.

The new collection is designed in collaboration with celebrated celebrity stylists and fashion design team Emily Current and Meritt Elliott. The collection includes the XO Nursery that features a glamorous black and white color palette, graphic prints and patterns and bold accents. The Star Nursery features dreamy pink and neutral colors with layers of soft denim and gold accents. 

Sam's Club is teaming up with a national nonprofit dedicated to mentoring small business owners to launch the 2016 American Small Business Championship.

The SCORE competition is open to small business owners and entrepreneurs from coast to coast with one winner receiving a $25,000 grand prize.

With the NFL Playoffs under way and Super Bowl 50 right around the corner, Dove Men+Care is challenging the idea that athletes’ strongest accomplishments happen on the field by celebrating the heroic impact of football greats in their personal moments.

Sam’s Club has entered into an agreement with Visa to begin accepting Visa credit cards starting Feb. 1.

“Everything we do is in an effort to better serve our members and extend the value of membership. By accepting Visa credit cards, we are giving our members more ways to shop that are convenient for them,” says Tracey Brown, chief member officer at Sam’s Club.

Dillard’s Inc. is giving more than $850,000 to local Chapters of Ronald McDonald House Charities after selling its exclusive Southern Living Christmas Cookbook.

For the eighth time, Dillard’s offered a special custom edition of the Southern Living Christmas Cookbook to benefit RMHC. This exclusive, 288-page hardbound cookbook is filled with fabulous holiday recipes, color photos, menus, decorating tips and entertaining ideas.