Big Lots to launch AKC pets line

Big Lots is looking to get a piece of the $1 billion pet products pie with a new and exclusive partnership with the American Kennel Club.

The retailer has announced that it plans to launch AKC®Select, an exclusive line of pet products featuring the American Kennel Club brand. This new premium line of merchandise, along with Big Lots' current pet product offerings, will provide dog owners with an exceptional value, the company said.

"Dog lovers know dogs are part of the family," said Richard R. Chene, CMO at Big Lots. "We are excited to support the American Kennel Club, the leading authority on all things dogs, to offer our customer high-quality products and show her that she can depend on Big Lots for all of her dog's needs."

According to petfoodindustry.com, pet owners in the U.S. alone will spend well over $1 billion in pet food and treats this year.

To celebrate the launch of AKC® Select, Big Lots created an online video campaign pairing cuddly puppies and adorable babies as they face off in the ultimate battle of cuteness. Each spot ends with a call for viewers to vote via #TeamDoggies or #TeamBabies on who won the cuteness battle:www.youtube.com/biglots.

The AKC® Select line of products will feature a large range of dog toys and treats along with other dog accessories such as collars, leashes, beds and grooming supplies ranging in price from $3.50 to $15.00. The AKC® Select line is now available in Big Lots stores across the United States.

Headquartered in Columbus, Ohio, Big Lots Inc. has 1,461 Big Lots stores in 48 states.