Marketing Tactics

Starbucks teams up with Spotify for curated music playlists —in store and out
Seattle – Director Martin Scorcese is renowned for providing great soundtracks to his films, and Starbucks Coffee Co. is attempting to follow in his footsteps in its stores. Starbucks and music streaming service Spotify will establish a multi-year relationship that will link its 7,000 U.S. company-operated stores in the U.S. and My Starbucks Rewards loyalty members with Spotify’s global users.
American Eagle expands globally; will open 40 stores in 2015
Pittsburgh - American Eagle Outfitters Inc. continues its global expansion with new license agreements in South Korea with SK Networks Co. Ltd.; in Singapore with Trendz 360 Pte. Ltd.; and in Greece with Notos Com Holdings S.A. Stores will begin opening in mid-2015, and American Eagle currently expects to open approximately 40 licensed stores in fiscal 2015

Stage Stores shrinks loss and revenue in Q1

Houston – Stage Stores Inc. beat Wall Street expectations with a loss but missed with decidedly revenue in the first quarter of fiscal 2015. The retailer reported net loss of $8.64 million, an improvement from a net loss of $18.79 million the same quarter a year earlier.
Krispy Kreme plans Africa entry with 31 new stores in South Africa

Winston-Salem, N.C. - Krispy Kreme (will open 31 stores in South Africa during the next five years. The coffee retailer has signed a development agreement with KK Doughnuts SA (Pty) Ltd, that will mark its first venture into Africa.

Krispy Kreme has more than 1,000 stores in 24 countries.
Survey: Gift cards are the present of choice for consumers this season

Washington, D.C. – Summertime is almost here, and consumers are planning to give the easy and convenient present of a gift card. More than 70% of shoppers will be giving gift cards this spring and summer during the assortment of gift-giving holidays that are approaching, including graduations, Father’s Day, and weddings.

New research from the Retail Gift Card Association (RGCA) also confirms that the gifts remain popular with recipients as well, with 95% of consumers hoping to receive gift cards this spring and summer season.
Digital insights shared in the Desert

With a title like chief retail innovation officer, Kasey Lobaugh spends a lot of time peering into the future to assess where the retail industry is headed.

The principal with Deloitte Consulting did just that May 18 at Manhattan Associates annual Momentum conference where he elaborated on new research showing that digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or roughly $2.2 trillion.
The Limited launches store pickup

The Limited is finally following the lead of a slew of other retailers that have rolled out buy online, pick up in store services for customers.
Survey: U.S. digital ad spend will approach $60B

Digital ad spending in the U.S. will total $58.61 billion this year, and retailers’ ad outlays will comprise 22% of that figure, according to new figures from eMarketer.
Report: Candie’s uses Instagram as marketing springboard

Valhalla, N.Y. – Footwear brand Candie’s Inc., which is exclusively sold through Kohl’s in the U.S., is reportedly focusing on Instagram as a key platform for its spring/summer marketing campaign. According to MediaPost, Candies will post images of fashion blogger Shea Marie on Instagram.
Staples will track sales data with NPD Group

Framingham, Mass. - Staples Inc. has selected The NPD Group, Inc. as its data services provider for market sizing, share measurement, and vendor collaboration for the office supplies and technology industries. The service tracks sales through retail, e-commerce, and commercial channels.
Dunkin’ Donuts seeks new franchise stores in Alabama, Mississippi

Canton, Mass. – Dunkin’ Donuts is recruiting franchisees to develop an estimated 10-plus new Dunkin' Donuts restaurants throughout Mobile, Alabama, and Biloxi and Jackson, Mississippi. In addition, a number of existing operating restaurants may be available for purchase.
Rite Aid integrates loyalty program with Plenti, runs campaign

Camp Hill, Pa. - Rite Aid Corp. has launched a new integrated marketing campaign in support of its wellness+ loyalty program with the new Plenti coalition program from American Express. As a part of Plenti, The new campaign features a 30-second TV spot and includes direct mail, in-store signage, circular and multi-platform digital activation with six online videos, email, search, display, pre-roll and social media strategies.