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Marketing Tactics

  • Exploit these 10 trends to drive CPG growth in 2016

    Conservative spending behaviors that made 2015 a challenging year for consumer packaged goods companies will remain intact for 2016, according to IRI, but there will be pockets of growth available to those who capitalize on 10 trends.

  • Study: 'Evolving drivers' fuel consumer food purchases

    Consumers have begun to weigh a new set of factors when purchasing food and beverages, according to a new joint study by Deloitte, the Food Marketing Institute and the Grocery Manufacturers Association.

  • Kroger fuels fandom with gas sweepstakes

    Kroger customers are about to find out "how low" gas prices can go with a new contest from the nation's largest supermarket chain.

    With Kroger's newest #FuelPointsSweeps giveaway, customers have a chance to win free fuel for a month, not to mention pay as little as 1 cent for a gallon of gas.

  • Consumers and impulse buying — perfect together

    Impulse buying is alive and well in the United States.

  • Survey: What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.

    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.

    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.

  • What’s driving wearable growth?

    Consumer interest in wearables is booming for reasons that retailers should find encouraging.
     
    New research from Mintel reveals that the U.S. wearable technology market is experiencing unprecedented growth, with estimated sales increasing 186% from 2014-2015, reaching $7 billion in 2015.
     
    And despite just one in 10 consumers owning a fitness tracker (12%) or smartwatch (7%), 16% of consumers said they planned to purchase a fitness tracker or smartwatch in the final three months of 2015.
     

  • Golf retailer expanding west

    PGA Tour Superstore continues to broaden its footprint with its first store in Utah.

    The retailer announced it will open a 25,000-sq.-ft. store in Sandy, Utah, in April. The Sandy store, which will feature four state-of-the-art simulators, four practice hitting bays and an expansive putting green measuring more than 750 sq. ft., is the first of five new store locations the company has announced for 2016.

  • Retail marketers find less is more with coupons

    Some major retailers sharply reduced their use of printed free standing inserts (FSIs) last year but the total dollar value of FSIs still grew to a record $515 billion.

    The value of free standing insert (FSI) coupons increased 3.7% in 2015 to $515 billion, according to Kantar Media. However, the number of FSI pages distributed fell 8.1% as marketers cut back on pages that didn’t include a coupon. The number of coupons circulated increased nominally versus the prior year, and combined with higher face value led to growth in dollars circulated.

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