Marketing Tactics

Toronto -- Canadians are not flocking over the border as much as last year, according to a recent cross-border shopping survey by marketing research firm GfK. Deterred by higher US exchange rates, Canadians are less willing to make the drive, despite the wider product selections available stateside.

Seattle - One month after Starbucks and Arizona State University announced the expansion of a benefit to pay for employees’ college education, more than 1,800 have signed up, with more than 2,200 total. The Starbucks College Achievement Plan offers 100% tuition reimbursement for all four years of college.

Dallas - Corner Bakery Cafe is focusing franchising efforts in the Southeastern markets of Birmingham; Charleston; Charlotte; Columbus; Jackson; New Orleans; Raleigh; and Tampa. Corner Bakery Cafe is looking for best-in-class franchise operators who have relevant multi-unit restaurant/retail experience in the market to be developed.

In targeting the Southeast region, Corner Bakery Cafe, which has more than 390 locations in development commitments, plans to strengthen its presence.
 

H&M is looking to tap into some of the exploding growth in the beauty industry by launching its first beauty collection.

The retailer will launch the products this fall, with an assortment of makeup as well as hair care, body care and beauty tools. The company says the range, with an ever-evolving makeup selection, will focus on seasonal looks, ideas and colors. The products will be available in over 900 stores worldwide and online at hm.com.

“Pitch Perfect” star Rebel Wilson is hot, and Torrid is leveraging that popularity by teaming up with the actress on a new fashion line.

The plus-size fashion retailer is launching REBEL FOR TORRID, an exclusive capsule collection created with the actress, writer and comedian. The limited edition Holiday collection launches November, and will be sold in TORRID stores nationwide and worldwide on TORRID.com.

Babies"R"Us is showing some love to expectant mothers by hosting baby showers for military moms-to-be for the third year in a row.

Babies"R"Us has provided more than $500,000 to the Operation Shower organization through grant funding and in-kind donations for the past three years of the partnership.Operation Shower is an organization that hosts baby showers for military moms-to-be as they experience the journey of pregnancy while their spouses are deployed.

As retailers increasingly use gamification to drive customer engagement and growth, GameStop is taking the concept to new heights with its latest promotion.

The retailer is teaming up with Warner Brothers Interactive Entertainment and Google Maps to turn city streets into monster tracking courses ahead of the May 19 launch of Warner Brothers and CD PROJEKT RED’s The Witcher 3: Wild Hunt.

Whole Foods Market is embarking on a project to teach its environmentally-minded customers that not all recycling is created equal.

The retailer announced a new partnership with Recycling Across America that aims to help reduce global waste and close the loop with the reuse of recycled materials in manufacturing.

New York – Subscription retailers outpace e-commerce retailers and flash sale businesses by a long shot when it comes to a customer’s average numbers of orders in the span of a year. According to analysis of more than 10 million orders from 2.5 million unique customers by Retention Science, subscription retailers average 7.68 orders per customer in 12 months.

In contrast, e-commerce retailers only average 2.36 orders per customer in 12 months, and flash sale retailers only average 1.41 orders in that time span.

By Nader Fathi