Marketing Tactics

Publix Super Markets has signed leases to open its first-ever stores in the state of Virginia.

The opening of more than 100 stores in the third quarter helped Michael Kors increase revenues, although same-store sales were more moderated.

With award season here, Target is hoping shoppers will want to get the red carpet look of their favorite celebrities.

The retailer announced it has begun carrying a favorite skin care line of A-Listers: Embryolisse. The premium assortment features high-end masks, firming creams and cleansing milks that specialize in anti-aging and deep hydration.

Soft Surroundings has completed a dividend recapitalization that was financed through an expansion of the existing credit facility.

The women’s lifestyle retailer is in the midst of a nationwide store expansion strategy, and the new debt financing includes a designated facility to fund future store openings. The company opened 11 new stores in 2015 and has identified over 15 locations for 2016.

Retailers are always looking for new promotional opportunities and with the arrival on the Lunar New Year a mall operator in upstate New York hopes to generate shopper traffic with a range of Chinese-inspired activities.

99 Cents Only has done it again. The company’s penchant for clever promotions will be on display on Valentine’s Day in the parking lot of one of its stores on Sunset Boulevard in Los Angeles.

Many companies have developed robust social media platforms for marketing and advertising, but aren’t quite sure how to manage customers who visit a company’s site to lodge a customer service inquiry, simply vent or even express satisfaction with a product or service.

They simply run away from customers. Yet, these same companies would never ignore a customer phone call or email, probably because it seems more controllable than the social media environment.