Marketing Tactics

True Religion Apparel's first-ever global flagship is also the brand’s largest and most digitally-savvy space to date, starting with storefront windows that display a continuous stream of video content—and also showcase style statements from shoppers themselves. The 3,000-sq.-ft. store is located in downtown Manhattan.

The interior pays homage to the vibrancy and edginess of New York City, starting with a dynamic entrance mural designed and painted by local street artist RAE.

Columbus, Ohio – Big Lots Inc. beat Wall Street predictions for profit and revenue with a solid performance in the first quarter of fiscal 2015. Improved gross margin helped Big Lots increase net income by a factor of roughly 10, to $32.21 million from $3.35 million the same period a year earlier.

Net sales slipped 0.1%, staying at roughly $1.28 billion. A reduction in stores offset same-store sales growth of 1.6%.

By Jeff Trachsel

Showrooming has plagued brick-and-mortar retailers for years, with e-commerce quickly chipping away at in-store sales. Recently however, experts report the rising trend is actually the reverse - shoppers are now exploring options online before buying in-store. According to a 2014 report from BI Intelligence, reverse showrooming, or webrooming, is actually more common among U.S. consumers, with 69% of consumers researching online before transacting in-store.

Outdoor specialty retailer Gander Mountain remains on a path for national expansion with its recently opened store in El Paso giving the operator of 160 units its westernmost presence.

Most of St. Paul, Minn.-based Gander Mountain’s stores are concentrated in the upper Midwest and Mid-Atlantic state, but recent years have seen a steady incursion into new markets in the south and West. Prior to the opening of the 61,000-sq.-ft. El Paso location on May 26, Gander Mountain’s westernmost market was Denver where it operates two stores.

Toys“R”Us is launching an innovative social media campaign to raise money for one of the retailer’s most popular causes.

The retailer is hosting its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer.

Kohl’s is backing up its commitment to families by sponsoring a museum promotion called Thank You Thursday in Milwaukee.

The retailer will be offering free general admission to the Museum Public Museum on the first Thursday of every month. Kohl’s Thank You Thursday marks the first time ever free general admission has been regularly provided to the public and will kick off on June 4.

As Texas deals with the aftermath of tragic flooding, Walmart is trying to make a difference in the state where it has its largest presence.

The Walmart Foundation has announced donations totaling $500,000 to organizations helping with relief efforts for those affected by the floods in Texas and Oklahoma.

Pacific Sunwear of California Inc. reported a loss of $3.5 million in the first quarter in the same week the retailer found itself in the middle of a national controversy over one of its best-selling T-shirts.

Bollingbrook, Ill. -- Ulta Beauty came out of the gate running in the first quarter, reporting better-than-expected income and revenue amid strong same-store sales and online growth. The retailer plans to expand square footage by approximately 13% in 2015, with the opening of 100 net new stores.

Ulta Beauty said its net income increased to $66.9 million in the quarter, ended May 2, compared to $50.0 million in the year ago period.

San Francisco -- Westfield Corp. and Forest City Enterprises on Thursday unveiled Bespoke, a coworking, event and tech-demo space designed to foster a retail-tech community and support retail innovation at Westfield San Francisco Centre. Bespoke is designed as a space where entrepreneurs, brands and retailers can come together to research, create, collaborate, refine, showcase and debut work within the confines of the shopping center, which features more than 200 retailers and restaurants.