Lands' End to offer curated collections

As more retailers look to offer curated merchandise to shoppers, Lands' End has launched a new microsite allowing customers to shop products selected by "guest editors".

Zanna Roberts Rassi, senior fashion editor forMarie Claireand longtime fashion stylist, has been named as the first guest editor to curate five summer collections of her Lands' End favorites.



"Lands' End is committed to continuously improving our customers' shopping experience," said Federica Marchionni, CEO of Lands' End. "The new approach is a modern, streamlined format ideal for mobile and tablets.”



The approach was built using parallax technology that allows the user to seamlessly view the site by scrolling continuously, easily done while shopping via a mobile device or tablet, according to Marchionni.



"While the technology is ideal for mobile, the microsite will be available alongside the classic Lands' End site indefinitely and feature the same checkout process across the website,” she said. “This enhanced shopping experience will be available via mobile and tablets, as well as online."