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Marketing Tactics

  • RadioShack is far from dead

    RadioShack plans to enhance its in-store experience and deliver an exciting new product mix now that it has $75 million in new funding.

    General Wireless Operations Inc., doing business as RadioShack, has completed new financing consisting of a $50 million asset-based lending credit facility led by RBC Capital Markets and a $25 million first-in last-out term loan led by Great American Capital Partners.

  • Changing the world, one school supply at a time

    Staples is shaking up the back-to-school aisle with an innovative promotion that makes a difference for children around the world.

    The company is partnering with Me to We and Free The Children to help children around the world by allowing customers to digitally track how their purchase makes a difference. 

  • Summer camp redefined at Books-A-Million

    Books-A-Million is re-defining the meaning of summer camp and fun for kids this summer with a new character-based series of store events.

    Summer Fun Camps at Books-A-Million will take place from 2-4 pm each Saturday in July, and feature activities based around popular characters like the Minions, Percy Jackson and Harry Potter. The camps will take place at all Books-A-Million locations.

  • Brainy chain opens store in D.C.

    Marbles: The Brain Store has chosen one of the country's smartest cities for its next brick-and-mortar location.

    The company plans to open a new store in the Washington, D.C., area at National Harbor, the waterfront shopping and entertainment district on the Potomac River.

    The new location is the third Marbles store to open this summer. Marbles also launched in Times Square in New York City and Myrtle Beach, S.C., marking its first location in the southern region.

  • Whole Foods Market in mea culpa

    New York -- The top executives at Whole Foods Market have issued a mea culpa via social media in regards to an investigation that found instances of incorrectly priced products at their stores in New York City.

  • Top 10 Stories of the Year: Mid-Year Update

    Having passed the calendar’s mid-point, we thought it would be interesting to take a look at the top 10 most-viewed stories of the year (to date) on Chainstoreage.com.

    Click here.

  • Three Ways Pinterest ‘Pins’ Illustrate Omnichannel Disruption

    Pinterest is rolling out its “Buyable Pins” feature, which allow consumers to purchase items directly from Pinterest visual displays, to users of its iPhone and iPad apps. This gives retailers a new avenue to engage digital consumers, while e-commerce platforms like Amazon, eBay, Google and even Wal-Mart Marketplace have a new competitor.

  • Ross Dress for Less expands western U.S. store counts

    Dublin, Calif. -- Ross Dress for Less will open a new store in Montrose, Colorado, on July 18, as well as a new store in Phoenix on the same day, adding to its western U.S. store counts.

    The 27,000-sq.-ft. Montrose, Colorado, store is located in the River Landing shopping center at US Highway 550 and Rio Grande Avenue, 60 miles southeast of Grand Junction.  

  • Ross Dress for Less to open a pair of new stores near Raleigh

    Dublin, Calif. -- Ross Dress for Less will open two new stores in the Raleigh, North Carolina, area on July 18.  The stores are located in the Wake Forest Crossing in Wake Forest, 15 miles northeast of downtown Raleigh, and the Shops at Cameron in Sanford, 50 miles southwest of Raleigh.  

    These openings are part of the retailer’s 2015 expansion program, totaling approximately 70 new locations during the year.  
     

  • REI bringing the outdoors to new markets

    Seattle – Lovers of the great outdoors in the Cleveland and Philadelphia areas have something else to celebrate as Independence Day approaches.

    Outdoor gear and apparel retailer announced it will open new stores in fall 2016 in Cleveland and in King of Prussia, Pennsylvania.

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