Marketing Tactics

Personalization continues to be the trend that just won’t go away, probably because it’s the new normal in how consumers want to interact with brands and retailers. Personalized videos hold the promise to surprise and delight (and covert), especially as we collectively spend more and more of our time viewing videos online. And personalized promotions help retailers maximize scarce marketing dollars, ensuring the right customer gets the right call to action at the right time.  

Online cashback shopping platform Ebates is branching more heavily into the mobile shopping arena with the acquisition of mobile product discovery app Shopular.

Redwood City, California-based Shopular has more than a million users and offers an intuitive product discovery experience and mobile shopping alerts. Leveraging proprietary geo-targeting technology, the app notifies consumers with relevant deals and coupons when they are near select stores.

Signet Jewelers is already the world’s largest retailer of diamond jewelry and it plans to get even bigger in 2016 by accelerating new store and omnichannel growth.
 
Operating stores under banners such as Kay, Jared and Zale, Signet reported a 4.9% fourth quarter same-store sales increase, better than expected profits and said it would open more new stores in 2016 than it previously indicated.
 

Nike’s newest factory store, in Lubbock, Texas, draws inspiration from the area’s local sport culture, with special emphasis on its deep roots in football.

The local imagery in the store includes a declaration to be “Texas Tested,” which responds to the famous suggestion that if you can pass the Texas test, you can pass any test.

Market expansion into the Minneapolis market may be the next step for Meijer, The Grand Rapids Press reported last week, confirming that the grocer acquired 30 acres of land in a Twin City suburb. "I can confirm Meijer has purchased property in Brooklyn Park, Minn.," Frank Guglielmi, Meijer senior director communications, told The Grand Rapids Press.

Brick-and-mortar retailers are on notice – shifting customer demographics will require far-reaching redesign of the physical store by 2025.

According to a new study from technology market intelligence firm ABI Research, millennials are driving a revolution in how stores use technology to provide a shopping experience.

Ethnic grocery chain H Mart is expanding its partnership with Instacart nationally.

Lyndhurst, New Jersey-based H Mart, which operates more than 45 U.S. and Canadian stores, specializes in Asian grocery products. H Mart is now offering Instacart deliveries in as little as one hour to consumers in Philadelphia. Coming soon, the retailer will also offer Instacart services in markets including Orange County, Washington, D.C., suburbs, Atlanta, Chicago suburbs, Los Angeles, and Houston. Instacart prices will match H Mart in-store prices.

Three Schnucks St. Charles County stores will unveil freshly remodeled interiors prior to the Easter holiday this weekend, the company announced Tuesday. Upon entering, customers will notice improved lighting, clean lines and new décor.