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Marketing Tactics

  • Kohl's, Sears, Home Depot earn Energy Star honors

    Sears, Kohl's and The Home Depot are among the retailers that have earned 2016 Energy Star awards from the EPA for leadership in sustainability efforts.

    Each year, the Environmental Protection Agency honors a select group of organizations that have made outstanding contributions to protecting the environment through superior energy efficiency. Whether a first time Partner of the Year winner, or a Sustained Excellence winner, these small and large organizations from across the country are leading the energy efficiency movement.

  • Walmart goes omnichannel against hunger

    Walmart is partnering with five suppliers to launch an omnichannel fundraising initiative that is sure to appeal to many of its shoppers.

    The retailer is launching its“Fight Hunger. Spark Change.” campaign to raise money to fight hunger. Walmart, working with five suppliers representing some of the nation’s leading food companies, will offer three ways for shoppers to take action against hunger and help families in need.

  • Korean beauty retailer sets up shop in the United States with more stores to come

    Photo: Aritaum, H-Mart, Ridgefield, New Jersey

  • Online luxury retailer gets physical again

    Online luxury consignment retailer The RealReal continues to make moves in the physical world as it seeks to simplify how customers interact with its innovative retail model.

    San Francisco-based The RealReal began establishing a direct physical presence last August when it opened an office in New York City to authenticate and accept goods for sale, followed by a location this past February in Los Angeles. And it has now opened a third location focused on jewelry and watches in Chicago.


  • Victoria’s Secret launches new line with social support

    Leveraging its status as a leading lingerie retailer, Victoria’s Secret has released the 2016 edition of its “What is Sexy?” list compiled with social media input to support the launch of several new product lines.

  • NRF tells Fed to lower swipe fees further

    The National Retail Federation is pressing for a further reduction in per transaction fee banks charge retailers when customers use debit cards five years after the Federal Reserve cut the fee in half.

    In a letter the National Retail Federation sent to the Federal Reserve the trade group said the cap on debit card swipe fees enacted by the Federal Reserve five years ago has helped reduce costs for retailers and consumers but is still higher than intended by Congress and should be lowered.

  • Direct-to-consumer in focus at Catalyst

    Concerns about channel conflict once kept brands from selling to direct to consumers, but not anymore. Branded suppliers selling direct is one of the biggest trends in retail and the shift is creating new growth opportunities for consumer goods companies.

  • Starbucks launching prepaid Visa card to boost its rewards program

    Starbucks Corp. is extending its payment platform to extend its reward program beyond its own stores.

    The coffee giant announced at its annual shareholders meeting on Wednesday that it will launch the Starbucks Rewards Prepaid Card from Chase by the end of this year.

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