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Marketing Tactics

  • Starbucks, Target, Westfield Corp. and others team up to boost voter turnout

    Democracy Works, a non-partisan, non-profit organization, said on Wednesday it is teaming up with an array of companies, including Starbucks, Target and Westfield Corp., in an effort to boost U.S. voter turnout to 80% by 2020.

    The project, called the TurboVote Challenge, is ambitious. The last time the U.S. achieved a voter turnout rate over 80% was in 1888. An estimated 57.5% of eligible citizens voted in the 2012 presidential election.

  • Starbucks to donate all unsold food

    Starbucks Corp. announced a major initiative to help the nation’s neediest citizens.

    The coffee giant is launching FoodShare, a program to donate all leftover ready-to-eat meals from its 7,600 U.S. company-operated stores to food banks. In the first year alone, the program will be able to provide nearly 5 million meals, according to company estimates.

  • Mattress Firm names company veteran CEO

    The integration of a major acquisition and the accelerated closure of non-performing stores top the list of priorities awaiting Ken Murphy as he assumes leadership of the nation’s largest bedding retailer.

  • Hot Canadian brand signs lease for first U.S. store

    A popular goose has found a nest in Manhattan’s SoHo neighborhood.

    Canada Goose, best known for its signature goose-down jacket with Arctic Circle logo and fur-trimmed hood, has signed a lease for an approximate 4,400-sq.-ft. store on Wooster Street, The Real Deal reported. The asking rent for the space, according to the Real Deal, was $550 a foot.

  • Target tests recipe for food growth

    Target Corp.’s partnership with MIT Media Lab and global design firm IDEO is bearing fruit — literally.

  • Target looks to disrupt food category

    Target Corp.’s partnership with MIT Media Lab and global design firm IDEO is bearing fruit — literally.

    In January, Target announced the launch of the Food + Future coLab, a multi-year collaboration with MIT and IDEO to explore the future of food. Although it’s only been a couple of months, Target is already testing two ideas from the coli.

  • Aaron’s makes a difference in D.C., and beyond

    Store managers from 2,000 Aaron’s location gathered in Washington, D.C., for their annual meeting and to participatein a wide range of unique community outreach efforts.

    The giving efforts kicked off with a donation event in which Aaron's donated furniture to 28 apartments for families who have experienced homelessness. This effort supports Washington, D.C., Mayor Muriel Bowser's (pictured above) efforts to ensure safe, dignified housing for all Washingtonians and end homelessness in the District of Columbia.

  • High-profile brand taps into activewear craze with dedicated store

    Stores devoted to women’s activewear (or athleisure) are one of the fastest- growing segments in retailing and now Tory Burch has joined the crowd. The company has opened Tory Sport in the Flatiron District of Manhattan. The store features the entire Tory Sport collection, which ranges from running gear to golf clothing, reported NY Racked, and has a decor inspired by different elements of sports. [NY Racked]

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