Marketing Tactics

American Girl says ‘hola’ to Mexico
Middleton, Wis. - American Girl is expanding south of the boarder.

The brand will make its debut in Mexico, opening in-store boutiques in department store El Palacio de Hierro’s locations in Interlomas and Perisur. The in-store shops, ranging in size from 1,500 sq. ft. to 2,000 sq. ft., open July 4.

Mexico marks the second international retail presence for American Girl, which opened its first Canadian store in October 2013.
Online puppet retailer to become ‘real’ store chain
Mount Shasta, Calif. – Following the lead of Pinocchio, online puppet and educational toy retailer ePuppets Inc. is joining the “real” world.

E-Puppets will open its first physical store on July 4, in its headquarters town of Mount Shasta, California.

Aeropostale prepares for landing in India, Indonesia

New York – Aeropostale Inc. is expanding in Asia through new licensing agreements in India and Indonesia. The company plans to open stores in India through a licensing agreement with Arvind Lifestyle Brands Ltd., and in Indonesia through a licensing agreement with PT Mitra Adiperkasa TBK (MAP).
Best Buy gets techie with Samsung

Best Buy is putting a spotlight on the way technology is impacting home appliances.
PetSmart helps cool off hot dogs this summer

PetSmart is launching a promotion to bring panting pups and their owners into the store for heat relief this summer.
Better late than never, Whole Foods apologizes

After initially quibbling with an investigation that found instances of incorrectly priced products at stores in New York, Whole Foods co-CEOs, Walter Robb and John Mackey offered a mea culpa in a YouTube video.

The nearly two minute video appeared on Whole Foods YouTube channel on July 1, eight days after the New York Daily News first published an article based on an investigation by the New York City Department of Consumer Affairs (DCA).
HSN nibbles on sponge cake for its 38th birthday

HSN is celebrating its 38th year as a direct-to-consumer content retailer by having a party in Margaritaville.

HSN's fast-growing Margaritaville brand will launch on HSN on July 3 with an assortment of exclusive and curated products that capture the escapism of island living. Viewers can enjoy "It's 5 O'clock Somewhere" Margaritaville programming highlighting the branded merchandise that introduces the island mindset to every home.
Staples offers shoppers expert back-to-school help

Staples is coming to the rescue of consumers with long school supply lists by creating an inventive new way to attract these shoppers.

The retailer has created a panel of experts called the Back to School Council to offer advice to teachers, parents and students on how to get prepared for the next school year.

From the latest products and technology to cost-saving deals and easy ways to get ready for the school year, the council will offer up advice through their blogs and social media channels.

The experts are:
Macy’s to Trump: You’re fired

New York – Macy’s Inc. has dumped The Donald.
Best Buy reveals latest in-store shop concept

Minneapolis – Best Buy is putting a spotlight on the way technology is impacting home appliances.

The retailer is partnering with Samsung on a new in-store concept, “Samsung Open House,” a 20-sq.-ft. area inside Best Buy stores that feature the largest dedicated in-store branded display of Samsung appliances anywhere.
Outlet mall coming to Orange County in October

San Clemente, Calif. – The Outlets at San Clemente announces its grand opening coming in October. The lifestyle center will be designed in the style of a Spanish village and offer up to 70 retailers at opening.
TGI Fridays offers social burger 'jump balls'

Carrollton, Texas – The range of social media keeps expanding, and TGI Fridays is now including burgers. The casual dining chain has launched “Buy A Burger, Give A Burger,” a new promotion that allows customers to let their friends compete for free burgers through social media.