Marketing Tactics

Specialty online fashion retailer Rue La La is launching a series of themed online boutiques that tie in with the original digital consumer engagement channel – TV.

Rue La La is entering an exclusive partnership with ABC's hit show "Dancing with the Stars” by offering themed online shopping experiences. The first boutique, live at 3 p.m. ET on Monday, March 21, aligns with the premiere of "Dancing with the Stars" and is merchandised for a night of dancing for both men and women.

It’s been more than 15 years since they started ringing the death knell for brick-and-mortar retail. And although the Internet shopping base continues to grow, the in-store experience is here to stay. Even the doomsayers have quieted during recent years. There are simply too many things about in-store shopping that the online experience can’t offer.

GameStop Corp. is launching an omnichannel campaign to raise funds for a cause that is near and dear to the hearts of many of the retailer's customers.

Specialty apparel retailer New York & Company plans to convert even more of its nearly 500 stores to an outlet format following a strong finish to the year.

This week I’d like to discuss the re-emergence of skyline signs, but first allow me to offer a quick thank you to the entire Chain Store Age and SPECS Show teams for executing a trade show I won’t soon forget.

Of course, I’m talking about last week’s show at the beautiful Hilton Anatole in Dallas, #SPECS2016.

The pace of expansion slowed at Shoe Carnival in 2015 but the company produced respectable growth against a challenging prior year comparison that has it poised to achieve a major milestone in 2016.

Harry & David is using social media to bring consumers back to the fun of a childhood Easter egg hunt.

The specialty gourmet gift retailer is hosting a social media giveaway called the “Eggciting Hunt Sweepstakes” through April 15 with hundreds of dollars of gift cards as prizes. Participants register online and then are sent on a hunt for clues to find virtual eggs on Harry & David’s Facebook and Twitter accounts.

Consumers have spoken, and there is a definite number of retailer emails that crosses the line.

According to a new survey of more than 1,000 U.S. shoppers from customer targeting technology provider First Insight, the average consumer subscribes to 2.3 retailer email lists and receives 13.1 emails a week from these lists.