Marketing Tactics

Save Mart gets “Lucky” in San Francisco
The Modesto, Ca.-based Save Mart chain of 217 supermarkets has embarked on a major rebranding effort in the Bay Area where a new 61,000-sq.-ft. protoype bears a reimagined Lucky California banner.
Wounded Warriors benefit from grocer’s commitment
The parent company of Winn-Dixie, BI-LO and Harveys said all profits generated at its nearly 800 stores on July 4 will be donated to the Wounded Warrior Project.

The project’s Independence Program is designed to help warriors who need to rely on their families and friends for support due to injuries they have suffered, such as brain injury, spinal-cord injury, or other neurological conditions. Individualized plans are created with goals to provide a future with purpose at no cost to the warriors or their support teams.

Pin it — and buy it

San Francisco -- Pinterest on Tuesday officially started its foray into e-commerce.

The social networking giant has started rolling out a “buy it” button on its pins on iPhone and iPad apps. It also is launching new shop categories, including "Shop our picks," a curated selection of seasonal goods, and "Shop" for the latest buyable Pins.
A Moveable (and Personal) Feast

Retailers deliver personalized, seamless mobile experience

In his classic posthumous memoir “A Moveable Feat,” Ernest Hemingway describes 1920s Paris as an interconnected place where you could obtain any food, drink or entertainment you wanted at any time. While the days of glamorous expatriate writers tramping across Europe are long gone, retailers are increasingly trying to recreate the atmosphere of seamless access to whatever your heart desires, via mobile devices and apps.
Trending Retailers

Blue Apron. Dollar Shave Club. The RealReal. The Honest Company.
Interpersonal Relations

Retailers use variety of technologies, channels for CRM success

Customer relationship management (CRM) is the strategy a retailer uses to develop an ongoing, individual relationship with a customer to ensure satisfaction and loyalty. But the specifics of CRM can mean different things for different retailers.
Cold Stone Creamery gets social with sharks

Scottsdale, Ariz. - Cold Stone Creamery is partnering with the Discovery Channel to promote its “Shark Week 2015” TV programming event through July 14. As part of the promotion, Cold Stone is holding a social media contest where one winner will win a trip for four to the Atlantis Paradise Island Resort in the Bahamas.
Rite Aid hits the road for healthy skin

Rite Aid will be teaming with the Skin Cancer Foundation for the eighth consecutive year to provide Rite Aid customers free private screenings with a local dermatologist volunteer.
Boot Barn steps up omnichannel strategy

Boot Barn has taken a significant step forward in its e-commerce strategy now that its acquisition of Sheplers is complete.
Michaels crafts a low-cost summer for kids

Michaels is giving children a Passport to Imagination this summer with a new free program.

This year, the low-cost, in-store sessions will focus on summer vacation fun, including lake picnics, afternoons at the beach, county fairs, music festivals and more. Passport to Imagination begins July 6 and will run through Aug. 21 in all Canadian stores, with three classes per week, on Monday, Wednesday and Friday from 10 a.m. to noon.
Meijer exec and growers talk local commitment

In the midst of its strongest growth in years, Meijer and its produce partners are touting the company’s $100 million locally grown commitment.
Meijer exec and growers talk local commitment

In the midst of its strongest growth in year, Meijer and its produce partners are touting the company’s $100 million locally grown commitment.