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Marketing Tactics

  • Best Buy develops future tech resources

    Best Buy Co. Inc. is expanding a series of programs and partnerships designed to ensure the availability of a crucial IT component – human talent.

    As part of this ongoing initiative, in spring 2016, the Best Buy Teen Tech Center network will open four new centers that offer year-round after-school programming. And from May through September, more than 6,000 students will attend free Geek Squad Academy (GSA) two-day sessions in communities around the country.

  • Tanger Outlets publishes in style

    Tanger Outlets is bringing its celebration of spring fashion directly to shoppers.

    The Greensboro, North Carolina-based operator of 42 upscale outlet shopping centers with two under construction is releasing its seasonal TangerSTYLE magazine. TangerSTYLE features brands including J.Crew, Banana Republic, and Cole Haan. The magazine is available free at Tanger Outlets locations, as well as online and via the Tanger Outlets mobile app.

  • PR and ROI — Be A Storyteller

    Storytelling is an intrinsic part of our daily lives. Movies, books, music, news, religion and art are all imbued with the stories we tell each other–and the stories we tell ourselves.

    Even the spaces and places that we work, shop, eat and play are “speaking” to us – and through us – defining our dreams and desires, informing our values, and even shaping the contours of our hidden prejudices and deepest fears.

  • H&M launches garment 'rehaul' with M.I.A.

    H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.

    From April 18 to April 24, H&M aims to collect 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide. The initiative is part of H&M’s goal to close the loop in fashion by recycling garments to create reusable textile fibers.

  • CVS Health looks to 'Kick Butts' with latest support of smoking cessation campaigns

    The CVS Health Foundation on Wednesday announced the second round of grants awarded in partnership with the Campaign for Tobacco-Free Kids through the "Making the Next Generation Tobacco-Free" grant program. The new grants are part of #BeTheFirst, CVS Health's $50 million, five-year initiative to help deliver the nation's first tobacco-free generation, and extend the company's commitment to help people lead tobacco-free lives.

  • Overstock partnership to offer exclusive merchandise

    Overstock.com is partnering with fashion company Andrew Charles on an exclusive line of home goods and fine jewelry.

    “We are excited to announce this exclusive partnership, and to offer our customers these original products,” said Overstock.com President Stormy Simon. “Andrew Charles is a beautiful line, and we are looking forward to adding it to our designer collection.”

  • Ross Stores expands Chicago footprint

    Ross Dress for Less on March 5 opened two new stores in the Chicago area.

    The retailer opened a 27,000-sq.-ft. location in Berwyn, in Cermak Plaza, nine miles west of downtown Chicago at the southeast corner of West Cermak Road and Harlem Avenue.

    It also opened an Archer Heights location, a 25,000-sq.-ft. store in the Pulaski Promenade, nine miles southwest of downtown Chicago at the northwest corner of 42nd Place and Pulaski Road.

  • Streets of St. Charles names new tenant

    St. Charles, Mo. -- Cullinan Properties announced that Streets of St. Charles, a mixed-use development located in St. Charles, Missouri, will add Orangetheory Fitness to its tenant line up.

    Orangetheory Fitness will occupy 3,000 sq. ft. of space on Beale Street, next to Wasabi Sushi Bar. Construction is anticipated to begin in early April, and the estimated opening date is this fall.

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