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Marketing Tactics

  • First look: Adobe says digital trends look good for Mother’s Day

    Online consumers appear to be remembering Mom this year.

    According to new data from the Adobe Digital Index, online sales in the important Mother’s Day gift categories of flowers/gifts and jewelry are both trending 2%-3% higher than they were in 2015.

  • Nautica gets back to its roots

    New York City-based lifestyle apparel retailer, Nautica, a division of VF Corp., has opened a flagship in Manhattan, in the SoHo neighborhood. The 2,000-sq.-ft. store opening embodies the brand's refreshed marketing and design strategy which celebrates the company’s roots as well as its established nautical heritage.

  • Mackage, Montreal

    Photos by Ben Rahn/A-Frame Studio

    Canadian luxury outerwear brand Mackage returned to its hometown to open a sleek flagship that will serve as a prototype for the brand’s international rollout. The space evokes the dramatic beauty of artic winter landscapes, brought to life with luxurious materials.

  • Canadian retailers respond to Fort McMurray wildfires with donations

    Both Walmart Canada and Loblaw companies sent financial aid to support the relief efforts in the Fort McMurray community. According to reports published Friday morning, fires in the province of Alberta have to date forced the evacution of 88,000 residents and destroyed more than 1,600 structures.

  • And the winners are…

    The Store of the Year, ShopWithMe (photo above), and all the other winning projects in the Retail Design Institute’s 45th annual International Store Design Competition are highlighted in this special report from Chain Store Age.

    Download it here.

  • Surprise — The Limited debuts new store brand in hot niche

    The Limited has entered the fast-growing value retail sector.

    Moving under the radar, The Limited has quietly debuted a new store concept, called Backroom at the Limited, in six malls across the nation.

    The format offers a mix of work-to-weekend apparel, jewelry and accessories, with the merchandise made exclusively for the Backroom as well as the Limited’s outlet stores.

  • School’s not out but marketers already planning for back-to-school shopping

    It may seem a little premature given that school is still in session, but the first back-to-school study has been released.

    About 62% of households plan to reduce back-to- school spending compared to 2015, according to a survey by Bizrate Insights, a division of Connexity. Average spend will be $606, or $1,086 for households with college-age children.

  • Study: Women embrace modern shopping technology, but one demand remains constant

    Well informed. Well connected. Price sensitive.

    Those three terms sum up the modern American female consumer, according to a new study from Blackhawk Engagement Solutions, which reveals that that price holds the most weight (75%) when it comes to influencing a purchase, followed by quality (55%). Other factors affecting women’s purchase decisions include brand (31%), store (26%) and availability (14%).

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