Marketing Tactics

The Clymb minds members, merchandise
Portland, Ore. – Specialty membership-based outdoor retailer The Clymb targets active consumers with an active, content-driven marketing strategy. The Clymb drives people to its e-commerce site with content such as photos of outdoor activities on social networks like Instagram.
Tmall brings same-day groceries to China
Beijing, China - Tmall.com, an online shopping platform run by Alibaba Group, is launching same-day grocery delivery services to residents of Beijing. Beijing residents who order from Tmall’s supermarket before 11 a.m. will be eligible for the delivery service, called Tmall Supermarket.

Tmall is partnering with Cainiao, the logistics affiliate of Alibaba Group, to deliver the service, In the future, Tmall Supermarket and Cainiao plan to roll-out same-day delivery services to Shanghai and other Chinese cities.

Survey: Gender roles shift in grocery segment

Rockville, Md. - Shifting household dynamics are changing the way Americans shop for groceries, with moms no longer always assuming this role exclusively. According to market research publisher Packaged Facts, the percentage of men who are now the primary shoppers in their households has more than doubled in the past two decades.
Rite Aid helps students gear up for school

Rite Aid stores are hoping to attract more back-to-school shoppers with a new assortment of supplies, including affordable electronics and dorm room decor.

“We know that students and parents are looking for a stress-free and seamless transition as summer winds down and the new school year starts,” said Tony Montini, Rite Aid executive vice president of merchandising. “With our 4,600 convenient locations, large assortment of products and great prices, our customers will find everything they need to succeed and stand out this school year.”
Jo-Ann Fabrics crafts a new partnership with U.S. artist

Jo-Ann Fabric and Craft Stores is launching a new collection that targets shoppers with a love of family, faith and tradition.

The retailer has announced an exclusive product line of more than 200 new prints and decor items from renowned American artist Susan Winget.
Simon aims to transform back-to-school shopping

Mall operator Simon knows teen girls are a key part of its consumer base, and it is courting them this summer.
Starbucks and Lyft teach retailers a lesson

A unique arrangement between Starbucks and ride-sharing service Lyft should serve as a blueprint for the rest of the retail industry when it comes to developing unconventional partnerships that lead to new growth possibilities.
Office Depot leveling BTS playing field

Retailers tend to be at their charitable best during key seasonal periods and that’s been the case with Office Depot and back-to-school season for the past 15 years.
Smart shoppers using smart phones this BTS season

The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.
Food City redefines shopper engagement

A Food City supermarket in Bristol, Va., has given new meaning to that old merchandising adage, “stack it high and let it fly,” by creating the world’s largest pineapple display.
Amazon swings to rare profit in Q2

Seattle – Sales growth outpaced that of expenses during second quarter 2015, leading to a rare report of positive net income at Amazon.com Inc. Amazon reported net income of $92 million, compared to net loss of $126 million the same quarter the prior fiscal year.
Study: Advertising primed Amazon Prime Day shoppers

Seattle – The sales success of the July 15 Amazon Prime Day sales event did not happen by itself. A new IPSOS survey of 1.005 U.S. consumers commissioned by Cumulus Media/Westwood One has revealed advertising drove significant awareness for Prime Day.