Marketing Tactics

Minneapolis – While the buzzing sounds and dings of dial-up Internet access may seem like quaint relics of the turn of the century, the fact remains that millions of Americans lack even that level of Web connectivity. To help bridge this digital divide, Best Buy will participate in a new ConnectHome initiative announced by President Obama and Housing and Urban Development (HUD) Secretary Julián Castro.

Columbia Sportswear’s retail aspirations arrived in South Florida in the form of a new 5,600-sq.-ft. concept store called Performance Fishing Gear.

Amazon is going to make it very easy for startups to launch, market and distribute their products to hundreds of millions of Amazon customers across the globe.

The retailer is launching a program called Launchpad, which offers a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon’s global fulfillment network, all geared toward helping startups successfully launch their innovations and share their stories.

This back-to-school season Old Navy is asking kids at Boys & Girls Clubs around the country what it means to be #Unlimited.

TigerDirect is giving business owners a chance to have their most pressing business growth questions answered by an expert.

The retailer is sponsoring a contest featuring Kevin O'Leary, an entrepreneur, investor, journalist, and financial commentator who is most famous for being a "Shark" investor on the ABC reality television series Shark Tank.

A popular fashion doll franchise is launching exclusively at Walmart stores.

After a few years on hiatus, the core Bratz dolls, Cloe, Yasmin, Jade and Sasha, are back along with the newest member to their group of besties, Raya. Walmart will carry the newly launched collection of dolls and playsets encouraging girls to tap into their creativity and imagination to create their own worlds. Also, Walmart is unveiling a line dedicated to a favorite childhood pastime, "Sleepover Party," available exclusively at Walmart stores nationwide and on Walmart.com.

South Korean beauty fave TonyMoly is laying down U.S. roots. With one store in New York City’s Chinatown, limited product distribution in Urban Outfitters and Sephora and a new website, the brand has opened its second Big Apple location.

New York -- He very well may be the oldest employee in the United States. And Walmart has him.

Boca Raton, Fla. – Office Depot Inc. is thanking teachers with an omnichannel back-to-school program.

The “Gear Up for School” promotion offers teachers who are part of the free Office Depot or OfficeMax rewards program a 25% off coupon for qualifying purchases during Teacher Appreciation Days, Aug. 1-4 and Aug. 29 – Sept. 1.