Target doubles down on denim

As shoppers get ready to slip back into their jeans for the upcoming fall and back-to-school seasons, it makes sense that Target has given its denim assortment a big refresh.

Target’s team of designers went to work to completely overhaul the retailer's denim assortment. The result? New styles and revamped fits, fabrics and finishes — comparable to what you’d find at a high-end department store — all for $30 or less.

“Whether you’re dressing them up for work or dressing them down for the weekend, we want our guests to know that when it comes to denim, Target’s got you covered,” explains Julie Guggemos, senior vice president, Product Design and Development, Target. “Our team has obsessed over every last detail, ensuring that when you put on a pair of our jeans, you’ll not only look great, but you’ll feel great, too. And with each pair under $30, I’m confident that we’re offering value that simply can’t be beat.”

Target’s denim assortment includes something for everyone. Treatments like whiskering and rip and repair, plus indigo-alternative colors—think white, grey and black—provide options for all personalities, while trendy joggers, overalls and denim skirts, along with traditional bootcut and boyfriend styles, provide options for any occasion or body type.

Marie Claire Senior Fashion Editor Zanna Roberts Rassi talks all about Target’s new denim in avideo.