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Marketing Tactics

  • Apple stores add cool new summer class for kids

    Apple is training the next generation of coders — in its stores.   The company is expanding its Apple Camp workshops to include a course designed to teach children the basics of coding, Techcrunch reported.   The “Coding Games and Programming Robots” course, open to children ages 8 to 12, will also allow kids to program Sphero robots.   

  • Israeli start-up targets Amazon Dash

    The IoT-based home shopping landscape is getting a little more crowded.

  • Outdoor lifestyle brand matching store space to green space

    Timberland announced a goal to double its footprint in five U.S. cities by 2020 -- but not in the conventional year.   Each year for the next five years, the brand will choose a different city with a Timberland  store, and match its retail floor space with the creation or restoration of an equivalent amount of green space in that city.  

  • Starbucks, Shanghai

    The design of Starbucks’ flagship in the new Disneytown at Shanghai Disney Resort was inspired by the craft of coffee and the magic of Disney — and the latest in ordering technology.   Located in the entertainment district just outside the main entrance to the theme park,  the store is topped with a specially crafted wind vane that evokes the playfulness of Disney with the iconic Starbucks siren.  

  • Study points up importance of the human touch in shopping journey

    A traditional, low-tech customer service feature can help prompt shoppers to follow the path to purchase.   According to a new study from technology services company Mindtree, “Mindtree Shopper Survey 2016,” good old-fashioned human sales associates have a big impact on consumers moving from thinking about a purchase to actually making one.  

  • Walmart shows shoppers a good time

    Long dependent on low prices to draw customers to stores, Walmart is trying a new traffic-boosting tactic: fun.

  • eBay promotion puts customers in charge

  • Study: Millennial shoppers can be selfish, too

    Despite their reputation as a generation dedicated to the greater good, millennial consumers are in some ways more narrowly focused than their Gen X elders.   According to a new study of more than 7,000 global consumers conducted online in April age 18-55 conducted by sales and marketing firm Daymon Worldwide, 35% of both millennial and Gen X consumers prefer buying sustainable products.  
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